Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Being Your Brand | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ...
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The Anatomy of the Social Media Command Center Infographic

The Anatomy of the Social Media Command Center Infographic | Being Your Brand | Scoop.it
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “So...
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Social Media Case Studies: Twitter Successes to Learn From

Social Media Case Studies: Twitter Successes to Learn From | Being Your Brand | Scoop.it
Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still tha...
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The ROI of Social Media for Retail Websites

The ROI of Social Media for Retail Websites | Being Your Brand | Scoop.it
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of s...
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What’s Their Worth? Facebook Vs. Pinterest Visitors

What’s Their Worth? Facebook Vs. Pinterest Visitors | Being Your Brand | Scoop.it
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social ...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Newsle – The News You Want To Know

Newsle – The News You Want To Know | Being Your Brand | Scoop.it
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app ...
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5 Tips to Become an Effective Tweeter

Reblogged from sallyu: I must admit I am addicted to Twitter.  I love the constant Twitter feed, always updating, leaving me waiting for what every new Tweet will bring.  In exchange, I want to b...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics.
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How to Harness the Power of Hashtags

How to Harness the Power of Hashtags | Being Your Brand | Scoop.it

Twitter is a unique platform, in which you are only able to have a conversation with the world using only 140 characters. So how do you make your tweets stand out from the rest, and be found by engaged followers? One word…#HASHTAGS.

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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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Biggest Trends in Social and Mobile From Nielsen CEO

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenge...
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Social Media Week: Continuing the Global Conversation

Social Media Week: Continuing the Global Conversation | Being Your Brand | Scoop.it
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide eve...
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Social Media’s Biggest Blunders Infographic

Social Media’s Biggest Blunders Infographic | Being Your Brand | Scoop.it
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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Best Times of Day to Use Social Media

Best Times of Day to Use Social Media | Being Your Brand | Scoop.it
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media...
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The Future of Blogging

The Future of Blogging | Being Your Brand | Scoop.it
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging –...
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9 Social Media Marketing Tips From the Pros

9 Social Media Marketing Tips From the Pros | Being Your Brand | Scoop.it
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline – they share great appl...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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Predicting Social Media Outcomes

Predicting Social Media Outcomes | Being Your Brand | Scoop.it
Reblogged from OnePerspective: Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social&#8...
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Social Media and Your Career

Social Media and Your Career | Being Your Brand | Scoop.it

Social media is probably the best tool that you can use these days when job hunting. Usually when you think of an online professional network, the first platform that comes to mind is LinkedIn. While LinkedIn is undeniably an excellent resource, blogs and Twitter can be great tools as well. This article is all about how to use Twitter, LinkedIn, and blogs to grow your personal brand and highlight your expertise correctly.

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Social Media Marketing By the Numbers

Social Media Marketing By the Numbers | Being Your Brand | Scoop.it

You can't argue with the cold hard numbers on the power of social media marketing (well you could but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and loctaion based services (such as FourSquare) strictly through numbers.

 

So what can a great social media campaign do for your brand? Well for Old Spice, one month after they launched their "The Man Your Man Could Smell Like" social media campaign they saw HUGE jumps in their followers/fans:

- 60% increase in Facebook Fans (approx. 650,000 new fans)

- 2700% increase in Twitter followers

- Doubled YouTube subscribers

 

I would definitely classify the Old Spice campaign as more than successful! This infographic also breaks down the success of the Katy Perry Purr, EA Games Bulletstorm,Free the Children, Nie Widen Bohren, and Under Armour social media campaigns.

 

How can you deny the power of social media when there are over 4 billion "things" shared on Facebook each day and almost 400 million Foursquare checkins during 2010 alone.

 

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