Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Biggest Trends in Social and Mobile From Nielsen CEO

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenge...
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Google’s Playbook for Winning at Mobile

Google’s Playbook for Winning at Mobile | Being Your Brand | Scoop.it
Mobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach your...
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The Mobile Purchase Path

The Mobile Purchase Path | Being Your Brand | Scoop.it
Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using m...
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