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Being Your Brand
Branding and Strategy for Business and Life
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Search Ranking Factors: Rank Correlation for 2013 Infographic

Search Ranking Factors: Rank Correlation for 2013 Infographic | Being Your Brand | Scoop.it
With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) i...
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Being Your Brand | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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The Impact of Content on SEO: Infographic

The Impact of Content on SEO: Infographic | Being Your Brand | Scoop.it
Unique and frequently updated content written with the user in mind is a critical component of any search engine optimization strategy. The following infographic from Brafton, an online news and co...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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SEO - 10 tips for getting found online

SEO - 10 tips for getting found online | Being Your Brand | Scoop.it
Reblogged from deborahhurley: Search Engine Optimisation (SEO) is the process of improving the visibility of your website/webpage in search engines through the unpaid or ‘organic’ searc...
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Keyword Research

Keyword Research | Being Your Brand | Scoop.it
Keywords are the basis of a successful SEO campaign. But, how you decide what keywords to use?

One of the first things to remember when beginning search engine optimization is that you that you ...
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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How to Use YouTube Annotations

How to Use YouTube Annotations | Being Your Brand | Scoop.it
In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link bui...
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5 Steps for Optimizing YouTube Videos

5 Steps for Optimizing YouTube Videos | Being Your Brand | Scoop.it
Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business...
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5 Steps to Converting Leads: an Inbound Marketing Infographic

5 Steps to Converting Leads: an Inbound Marketing Infographic | Being Your Brand | Scoop.it
The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic b...
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The 4 Factors of SEO

There is no “one way” to gain the number one spot in search results. Search engines are constantly changing the algorithms, which means companies have to continuously adapt their search...
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Protecting Your Online Reputation

Protecting Your Online Reputation | Being Your Brand | Scoop.it
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information abo...
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