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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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The ROI of Social Media for Retail Websites

The ROI of Social Media for Retail Websites | Being Your Brand | Scoop.it
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of s...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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SXSWi 2012: My Top 5 Tech Trends to Watch

SXSWi 2012: My Top 5 Tech Trends to Watch | Being Your Brand | Scoop.it
Reblogged from Nineteen.Three: For those of you who don’t have the time to sit and read my long-form recaps of SXSWi, I put together some of the most important topics and trends to watch from...
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Should My Brand be on Pinterest?

Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest.  As of now, Pinterest is driving more referral traffic than Google+, YouTube,...
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Pinterest, the Newest Game Changer

Pinterest, the Newest Game Changer | Being Your Brand | Scoop.it

Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here are a few just a few reasons why they are not a forced to be messed with:

 

In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in an previous post, platform use can vary greatly by  country. While you may be using the same platform to reach customers around the world, your audience may be very different in France than it is in China or the U.S.

 

Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies, is the ability to control who can pin to your boards.

 

For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.

 

So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company's website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new "fad" doesn't mean you should disregard its power. If you haven't tried it out yet, I recommend it (though be prepared, it can be quite addicting).

 

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Things are Starting to Get Pinteresting

Things are Starting to Get Pinteresting | Being Your Brand | Scoop.it
What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain ...
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What’s Their Worth? Facebook Vs. Pinterest Visitors

What’s Their Worth? Facebook Vs. Pinterest Visitors | Being Your Brand | Scoop.it
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social ...
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4 Social Media Platforms to Watch in 2012

4 Social Media Platforms to Watch in 2012 | Being Your Brand | Scoop.it
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writin...
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Digital Tools to Boost Your Brand

Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them...
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How the 10 Most-Followed Brands are Leveraging Pinterest

How the 10 Most-Followed Brands are Leveraging Pinterest | Being Your Brand | Scoop.it

Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable!

 

Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips are best translated through images.

Kate Spade New York is leading the way for fashion brands on Pinterest, with almost 17,000 followers. Instead of waiting to see the newest ad in a magazine, customers can go on Pinterest and peruse all the newest looks.

 

One company that interests me greatly, it is not a media or fashion company, it is Whole Foods. While it may seem odd that a speciality grocery store has almost 15,000 followers on an image based social media platform, but it makes sense. They have figured out exactly how to portray their brand and company values through images with pictures of gardening, recipes, and food specials.

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