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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Search Ranking Factors: Rank Correlation for 2013 Infographic

Search Ranking Factors: Rank Correlation for 2013 Infographic | Being Your Brand | Scoop.it
With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) i...
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How to Deliver a Successful Presentation

This blog will help even the most timid presenters master their craft with seven easy ways to take the nerves out of speaking in public.
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How to Use YouTube Annotations

How to Use YouTube Annotations | Being Your Brand | Scoop.it
In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link bui...
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5 Steps to Optimizing Your LinkedIn Profile

5 Steps to Optimizing Your LinkedIn Profile | Being Your Brand | Scoop.it
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to...
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Social Media Case Studies: Twitter Successes to Learn From

Social Media Case Studies: Twitter Successes to Learn From | Being Your Brand | Scoop.it
Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still tha...
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Why You Shouldn’t Give Up on Email Marketing

Why You Shouldn’t Give Up on Email Marketing | Being Your Brand | Scoop.it
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one o...
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The Challenge of Creating a Connection Between Multiple Brands

The Challenge of Creating a Connection Between Multiple Brands | Being Your Brand | Scoop.it
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larg...
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How to Create a Successful Email Marketing Campaign

How to Create a Successful Email Marketing Campaign | Being Your Brand | Scoop.it
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to co...
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6 Steps for Connecting with Customers

6 Steps for Connecting with Customers | Being Your Brand | Scoop.it
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand...
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6 Tips for Effective Email Marketing

6 Tips for Effective Email Marketing | Being Your Brand | Scoop.it
Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are ...
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The Evolving Role of Social Media in the Sports Industry

The Evolving Role of Social Media in the Sports Industry | Being Your Brand | Scoop.it
Reblogged from American Sports Addiction: As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues ...
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The Mobile Purchase Path

The Mobile Purchase Path | Being Your Brand | Scoop.it
Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using m...
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16 Tips For Marketing On A Budget

16 Tips For Marketing On A Budget | Being Your Brand | Scoop.it
Reblogged from Transition Marketing: Image Source: smallbiztrends.com Clever Marketing Does Not Need To Always Be Expensive. Small Business owners seldom have the budget for glitzy or high profile ...
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Being Your Brand | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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5 Steps to Converting Leads: an Inbound Marketing Infographic

5 Steps to Converting Leads: an Inbound Marketing Infographic | Being Your Brand | Scoop.it
The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic b...
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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Being Your Brand | Scoop.it
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th...
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Agile Marketing: What is it and Why is it Important?

Agile Marketing: What is it and Why is it Important? | Being Your Brand | Scoop.it
The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”. Agile Marketing…Is it just a buzzword or a new way of marketing t...
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Starbucks: Refreshers

Starbucks: Refreshers | Being Your Brand | Scoop.it
Reblogged from It's All In The Package: Starbucks amazes me. The company has some majorly brilliant marketing minds, in my opinion. And they’ve long since had extremely strong branding f...
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Mad Men vs. The Modern Marketer

Mad Men vs. The Modern Marketer | Being Your Brand | Scoop.it
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution o...
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Optimizing the Timeline Format for Page Engagement

Optimizing the Timeline Format for Page Engagement | Being Your Brand | Scoop.it
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly ...
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The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog

The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog | Being Your Brand | Scoop.it
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its’ true meaning has become lost in the shuffle. A company brand is not its&#821...
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Jenna Langer: 5 Ways to Humanize Your Brand

Jenna Langer: 5 Ways to Humanize Your Brand | Being Your Brand | Scoop.it
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is not a s...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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