Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Being Your Brand | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ...
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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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Who Does B2B Marketing Better: Facebook vs. LinkedIn

Who Does B2B Marketing Better: Facebook vs. LinkedIn | Being Your Brand | Scoop.it
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the...
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Pinterest, the Newest Game Changer

Pinterest, the Newest Game Changer | Being Your Brand | Scoop.it

Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here are a few just a few reasons why they are not a forced to be messed with:

 

In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in an previous post, platform use can vary greatly by  country. While you may be using the same platform to reach customers around the world, your audience may be very different in France than it is in China or the U.S.

 

Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies, is the ability to control who can pin to your boards.

 

For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.

 

So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company's website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new "fad" doesn't mean you should disregard its power. If you haven't tried it out yet, I recommend it (though be prepared, it can be quite addicting).

 

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5 Steps to Optimizing Your LinkedIn Profile

5 Steps to Optimizing Your LinkedIn Profile | Being Your Brand | Scoop.it
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to...
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Social Media and Your Career

Social Media and Your Career | Being Your Brand | Scoop.it

Social media is probably the best tool that you can use these days when job hunting. Usually when you think of an online professional network, the first platform that comes to mind is LinkedIn. While LinkedIn is undeniably an excellent resource, blogs and Twitter can be great tools as well. This article is all about how to use Twitter, LinkedIn, and blogs to grow your personal brand and highlight your expertise correctly.

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