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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Social Media Marketing By the Numbers

Social Media Marketing By the Numbers | Being Your Brand | Scoop.it

You can't argue with the cold hard numbers on the power of social media marketing (well you could but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and loctaion based services (such as FourSquare) strictly through numbers.

 

So what can a great social media campaign do for your brand? Well for Old Spice, one month after they launched their "The Man Your Man Could Smell Like" social media campaign they saw HUGE jumps in their followers/fans:

- 60% increase in Facebook Fans (approx. 650,000 new fans)

- 2700% increase in Twitter followers

- Doubled YouTube subscribers

 

I would definitely classify the Old Spice campaign as more than successful! This infographic also breaks down the success of the Katy Perry Purr, EA Games Bulletstorm,Free the Children, Nie Widen Bohren, and Under Armour social media campaigns.

 

How can you deny the power of social media when there are over 4 billion "things" shared on Facebook each day and almost 400 million Foursquare checkins during 2010 alone.

 

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