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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Being Your Brand | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ...
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Things are Starting to Get Pinteresting

Things are Starting to Get Pinteresting | Being Your Brand | Scoop.it
What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain ...
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Social Media Week: Continuing the Global Conversation

Social Media Week: Continuing the Global Conversation | Being Your Brand | Scoop.it
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide eve...
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The ROI of Social Media for Retail Websites

The ROI of Social Media for Retail Websites | Being Your Brand | Scoop.it
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of s...
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Optimizing the Timeline Format for Page Engagement

Optimizing the Timeline Format for Page Engagement | Being Your Brand | Scoop.it
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly ...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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Best Times of Day to Use Social Media

Best Times of Day to Use Social Media | Being Your Brand | Scoop.it
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media...
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Who Does B2B Marketing Better: Facebook vs. LinkedIn

Who Does B2B Marketing Better: Facebook vs. LinkedIn | Being Your Brand | Scoop.it
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the...
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4 Social Media Platforms to Watch in 2012

4 Social Media Platforms to Watch in 2012 | Being Your Brand | Scoop.it
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writin...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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Predicting Social Media Outcomes

Predicting Social Media Outcomes | Being Your Brand | Scoop.it
Reblogged from OnePerspective: Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social&#8...
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Navigating the New Company Facebook Timeline Pages

Navigating the New Company Facebook Timeline Pages | Being Your Brand | Scoop.it
The internet has been buzzing this week about company (fan) pages on Facebook switching to the timeline format.

So, you have built your companies social media strategy based on how people find a...
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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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The Anatomy of the Social Media Command Center Infographic

The Anatomy of the Social Media Command Center Infographic | Being Your Brand | Scoop.it
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “So...
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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Being Your Brand | Scoop.it
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th...
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Facebook Ads 2012 Report Recap

Facebook Ads 2012 Report Recap | Being Your Brand | Scoop.it
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools. For the report, 347 Facebook advertisers...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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Who Has the Better Ad Network? Facebook Vs. Google

Who Has the Better Ad Network? Facebook Vs. Google | Being Your Brand | Scoop.it
The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the l...
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Why Relationship Marketing is Important

Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to b...
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The Future of Blogging

The Future of Blogging | Being Your Brand | Scoop.it
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging –...
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Newsle – The News You Want To Know

Newsle – The News You Want To Know | Being Your Brand | Scoop.it
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app ...
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9 Social Media Marketing Tips From the Pros

9 Social Media Marketing Tips From the Pros | Being Your Brand | Scoop.it
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline – they share great appl...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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Digital Tools to Boost Your Brand

Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them...
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