Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media’s Biggest Blunders Infographic

Social Media’s Biggest Blunders Infographic | Being Your Brand | Scoop.it
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that...
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Social Media Marketing By the Numbers

Social Media Marketing By the Numbers | Being Your Brand | Scoop.it

You can't argue with the cold hard numbers on the power of social media marketing (well you could but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and loctaion based services (such as FourSquare) strictly through numbers.

 

So what can a great social media campaign do for your brand? Well for Old Spice, one month after they launched their "The Man Your Man Could Smell Like" social media campaign they saw HUGE jumps in their followers/fans:

- 60% increase in Facebook Fans (approx. 650,000 new fans)

- 2700% increase in Twitter followers

- Doubled YouTube subscribers

 

I would definitely classify the Old Spice campaign as more than successful! This infographic also breaks down the success of the Katy Perry Purr, EA Games Bulletstorm,Free the Children, Nie Widen Bohren, and Under Armour social media campaigns.

 

How can you deny the power of social media when there are over 4 billion "things" shared on Facebook each day and almost 400 million Foursquare checkins during 2010 alone.

 

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