Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Jenna Langer: 5 Ways to Humanize Your Brand

Jenna Langer: 5 Ways to Humanize Your Brand | Being Your Brand | Scoop.it
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is not a s...
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Social Media Influencing Sales

Social Media Influencing Sales | Being Your Brand | Scoop.it
Reblogged from OnePerspective: This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with Marketers basically in charge of h...
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WebTrends Webinar Recap: Adapting to your dynamic customer base

WebTrends Webinar Recap: Adapting to your dynamic customer base | Being Your Brand | Scoop.it
I recently watched the WebTrends webinar “Adapting to Your Dynamic Customer Base” presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtren...
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Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric

Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric | Being Your Brand | Scoop.it
Reblogged from OnePerspective: For brands trying to create a strong social media presence it can be tough resisting the urge to plug brand messaging with every Facebook post or tweet. You've probab...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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Services Branding

Reblogged from SmartaMarketing: What is a Brand? The brand concept is well established in marketing. The first brands in a modern marketing sense were developed over a century ago. However, during ...
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How Colors Affect Purchases

How Colors Affect Purchases | Being Your Brand | Scoop.it
Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most i...
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