Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Being Your Brand | Scoop.it
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th...
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The Evolving Role of Social Media in the Sports Industry

The Evolving Role of Social Media in the Sports Industry | Being Your Brand | Scoop.it
Reblogged from American Sports Addiction: As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues ...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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Design in Business

Reblogged from toyeens: You need to learn to think like a designer if you want to successfully activate your business strategy. Strategy should bring clarity to an organization; it should be a sign...
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Jobs Are Like Boyfriends (and Girlfriends), It's Okay to Get a New One

Reblogged from University Ave: My friend’s boyfriend is an idiot. I mean, honestly, I have no idea what she sees in him. He treats her terribly, he’s not good for her, and no, his looks don&#82...
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Work Lessons from The Hunger Games

Work Lessons from The Hunger Games | Being Your Brand | Scoop.it
Reblogged from University Ave: So by now I’m sure everyone’s tired of hearing about the Hunger Games. But too bad. I’m still going to write about it. Yea, there are a lot of people annoyed by...
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The Future of Branding - New Media and Marketing

The Future of Branding - New Media and Marketing | Being Your Brand | Scoop.it
Reblogged from brandgrowthblog: I have been reading an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book th...
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6 Tips For Strategic Thinking

6 Tips For Strategic Thinking | Being Your Brand | Scoop.it
I recently read a very interesting article in Inc. magazine by Paul Schoemaker; 6 Habits of True Strategic Thinkers The article focused on the six things that strategic company leaders do well. Ant...
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6 Steps for Connecting with Customers

6 Steps for Connecting with Customers | Being Your Brand | Scoop.it
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand...
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Jenna Langer: 5 Ways to Humanize Your Brand

Jenna Langer: 5 Ways to Humanize Your Brand | Being Your Brand | Scoop.it
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is not a s...
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16 Tips For Marketing On A Budget

16 Tips For Marketing On A Budget | Being Your Brand | Scoop.it
Reblogged from Transition Marketing: Image Source: smallbiztrends.com Clever Marketing Does Not Need To Always Be Expensive. Small Business owners seldom have the budget for glitzy or high profile ...
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Social Media Influencing Sales

Social Media Influencing Sales | Being Your Brand | Scoop.it
Reblogged from OnePerspective: This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with Marketers basically in charge of h...
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Social Media Industry Report – 2012

Social Media Industry Report – 2012 | Being Your Brand | Scoop.it
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote th...
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Who Does B2B Marketing Better: Facebook vs. LinkedIn

Who Does B2B Marketing Better: Facebook vs. LinkedIn | Being Your Brand | Scoop.it
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the...
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Why Your Klout Score is Important

Why Your Klout Score is Important | Being Your Brand | Scoop.it
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure an...
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What Is Business Branding?

What Is Business Branding? | Being Your Brand | Scoop.it
Reblogged from transitionmarketing: WHAT IS BRANDING & HOW DOES IT APPLY TO YOUR BUSINESS? Branding is the foremost component when dealing with consumer recognition. Your brand is what people a...
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How Colors Affect Purchases

How Colors Affect Purchases | Being Your Brand | Scoop.it
Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most i...
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