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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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5 Steps to Optimizing Your LinkedIn Profile

5 Steps to Optimizing Your LinkedIn Profile | Being Your Brand | Scoop.it
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to...
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Starbucks: Refreshers

Starbucks: Refreshers | Being Your Brand | Scoop.it
Reblogged from It's All In The Package: Starbucks amazes me. The company has some majorly brilliant marketing minds, in my opinion. And they’ve long since had extremely strong branding f...
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The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog

The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog | Being Your Brand | Scoop.it
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its’ true meaning has become lost in the shuffle. A company brand is not its&#821...
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Services Branding

Reblogged from SmartaMarketing: What is a Brand? The brand concept is well established in marketing. The first brands in a modern marketing sense were developed over a century ago. However, during ...
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The Future of Branding - New Media and Marketing

The Future of Branding - New Media and Marketing | Being Your Brand | Scoop.it
Reblogged from brandgrowthblog: I have been reading an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book th...
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7 Tips on Becoming Wildly Successful

I recently read a great blog post by Maren Kate on how to build a successful company or personal brand strategy. While this article was written in 2009, all the tips she shares are as relevant now ...
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Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.

Check out the blog I wrote for Mudbug on the Social Media Week 2012:

 

Here is a bit from the blog:

 

Last week was Social Media Week 2012, a weeklong global initiative that focuses on the impact of social media on culture, politics, economics, and social change. This was truly a global celebration, as unique events were held in nine countries: Germany, China, Japan, France, the United Kingdom, Canada, the United States, Singapore, and Brazil.

 

Social Media Week 2012 leveraged the benefits of the popular social media platforms to create a truly global discussion. The majority of the events were broadcast live through Livestream, and promoted hashtags (such as #SMWNY) that viewers were able to use to tweet questions to the presenters, which were answered live. A particularly innovative feature was a real time infographic that displayed trending topics, hashtags, and handles by city.

 

Knowing that social media is now a crucial part of brand strategy, members of our media, analytics, and strategy team made it a priority to learn as much as possible from the talented social media week presenters. The following are a few of the great events that our team watched:

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Pinterest, the Newest Game Changer

Pinterest, the Newest Game Changer | Being Your Brand | Scoop.it

Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here are a few just a few reasons why they are not a forced to be messed with:

 

In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in an previous post, platform use can vary greatly by  country. While you may be using the same platform to reach customers around the world, your audience may be very different in France than it is in China or the U.S.

 

Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies, is the ability to control who can pin to your boards.

 

For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.

 

So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company's website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new "fad" doesn't mean you should disregard its power. If you haven't tried it out yet, I recommend it (though be prepared, it can be quite addicting).

 

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The Challenge of Creating a Connection Between Multiple Brands

The Challenge of Creating a Connection Between Multiple Brands | Being Your Brand | Scoop.it
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larg...
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Mad Men vs. The Modern Marketer

Mad Men vs. The Modern Marketer | Being Your Brand | Scoop.it
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution o...
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Jenna Langer: 5 Ways to Humanize Your Brand

Jenna Langer: 5 Ways to Humanize Your Brand | Being Your Brand | Scoop.it
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is not a s...
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WebTrends Webinar Recap: Adapting to your dynamic customer base

WebTrends Webinar Recap: Adapting to your dynamic customer base | Being Your Brand | Scoop.it
I recently watched the WebTrends webinar “Adapting to Your Dynamic Customer Base” presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtren...
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What Is Business Branding?

What Is Business Branding? | Being Your Brand | Scoop.it
Reblogged from transitionmarketing: WHAT IS BRANDING & HOW DOES IT APPLY TO YOUR BUSINESS? Branding is the foremost component when dealing with consumer recognition. Your brand is what people a...
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Creating Brand Opportunity Out Of Negativity

Creating Brand Opportunity Out Of Negativity | Being Your Brand | Scoop.it
One of the basic rules of business is “Make the customer happy.” Companies know that a negative comment from one customer can quickly turn into ten.

The basic rules of business have not changed, but the power of the customers voice has grown exponentially. One negative comment can instantly turn into hundreds of shares and tweets, which can fuel blog posts and the need for large-scale damage control. While there is no way to guarantee that every single customer will be happy, there are many tools that can help you manage your brand’s reputation online. Whether it’s a comment about your company, or personal brand, there is a chance to turn a negative comment into a positive opportunity.

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Maintaining Brand Consistency

Maintaining Brand Consistency | Being Your Brand | Scoop.it

Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture. Check out this article for tips on how to maintain brand consistency throughout all your creative pieces, including website design. 

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Want People to Return Your Emails? Avoid These Words & Times of Day

Want People to Return Your Emails? Avoid These Words & Times of Day | Being Your Brand | Scoop.it

Next time you pen an email subject line, think twice about the words you're using.

 

The following infographic shows the best times to send emails, when people read emails most (6 a.m. suprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successfull email marketing campaign. Make your email stand out from the hundreds that fload our mailboxes everyday.

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