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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Super Bowl 2013 Ads: First Half Touchdowns and Fumbles

Super Bowl 2013 Ads: First Half Touchdowns and Fumbles | Being Your Brand | Scoop.it
Twitter was going crazy during the Super Bowl this year, and it wasn't about the game. The trending hashtags were all about the advertisements. Adweek promoted the hashtag #adweekbowl, which attrac...
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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Being Your Brand | Scoop.it
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th...
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Facebook Ads 2012 Report Recap

Facebook Ads 2012 Report Recap | Being Your Brand | Scoop.it
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools. For the report, 347 Facebook advertisers...
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6 Tips for Effective Email Marketing

6 Tips for Effective Email Marketing | Being Your Brand | Scoop.it
Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are ...
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16 Tips For Marketing On A Budget

16 Tips For Marketing On A Budget | Being Your Brand | Scoop.it
Reblogged from Transition Marketing: Image Source: smallbiztrends.com Clever Marketing Does Not Need To Always Be Expensive. Small Business owners seldom have the budget for glitzy or high profile ...
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Services Branding

Reblogged from SmartaMarketing: What is a Brand? The brand concept is well established in marketing. The first brands in a modern marketing sense were developed over a century ago. However, during ...
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The Future of Branding - New Media and Marketing

The Future of Branding - New Media and Marketing | Being Your Brand | Scoop.it
Reblogged from brandgrowthblog: I have been reading an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book th...
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5 Steps to Converting Leads: an Inbound Marketing Infographic

5 Steps to Converting Leads: an Inbound Marketing Infographic | Being Your Brand | Scoop.it
The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic b...
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Why You Shouldn’t Give Up on Email Marketing

Why You Shouldn’t Give Up on Email Marketing | Being Your Brand | Scoop.it
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one o...
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Mad Men vs. The Modern Marketer

Mad Men vs. The Modern Marketer | Being Your Brand | Scoop.it
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution o...
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The Mobile Purchase Path

The Mobile Purchase Path | Being Your Brand | Scoop.it
Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using m...
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Who Has the Better Ad Network? Facebook Vs. Google

Who Has the Better Ad Network? Facebook Vs. Google | Being Your Brand | Scoop.it
The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the l...
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Talking-To vs. Talking-At Your Social Media Audience

Talking-To vs. Talking-At Your Social Media Audience | Being Your Brand | Scoop.it
Reblogged from OnePerspective: The concept that a message has to be tailored for the medium it’s delivered through isn’t new for marketers, yet somehow when the concept is applied to so...
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