One of the basic rules of business is “Make the customer happy.” Companies know that a negative comment from one customer can quickly turn into ten.
The basic rules of business have not changed, but the power of the customers voice has grown exponentially. One negative comment can instantly turn into hundreds of shares and tweets, which can fuel blog posts and the need for large-scale damage control. While there is no way to guarantee that every single customer will be happy, there are many tools that can help you manage your brand’s reputation online. Whether it’s a comment about your company, or personal brand, there is a chance to turn a negative comment into a positive opportunity.
Social media is probably the best tool that you can use these days when job hunting. Usually when you think of an online professional network, the first platform that comes to mind is LinkedIn. While LinkedIn is undeniably an excellent resource, blogs and Twitter can be great tools as well. This article is all about how to use Twitter, LinkedIn, and blogs to grow your personal brand and highlight your expertise correctly.
Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture. Check out this article for tips on how to maintain brand consistency throughout all your creative pieces, including website design.
Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here are a few just a few reasons why they are not a forced to be messed with:
In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in an previous post, platform use can vary greatly by country. While you may be using the same platform to reach customers around the world, your audience may be very different in France than it is in China or the U.S.
Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies, is the ability to control who can pin to your boards.
For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.
So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company's website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new "fad" doesn't mean you should disregard its power. If you haven't tried it out yet, I recommend it (though be prepared, it can be quite addicting).
Next time you pen an email subject line, think twice about the words you're using.
The following infographic shows the best times to send emails, when people read emails most (6 a.m. suprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successfull email marketing campaign. Make your email stand out from the hundreds that fload our mailboxes everyday.
Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics.
Check out the blog I wrote for Mudbug on the Social Media Week 2012:
Here is a bit from the blog:
Last week was Social Media Week 2012, a weeklong global initiative that focuses on the impact of social media on culture, politics, economics, and social change. This was truly a global celebration, as unique events were held in nine countries: Germany, China, Japan, France, the United Kingdom, Canada, the United States, Singapore, and Brazil.
Social Media Week 2012 leveraged the benefits of the popular social media platforms to create a truly global discussion. The majority of the events were broadcast live through Livestream, and promoted hashtags (such as #SMWNY) that viewers were able to use to tweet questions to the presenters, which were answered live. A particularly innovative feature was a real time infographic that displayed trending topics, hashtags, and handles by city.
Knowing that social media is now a crucial part of brand strategy, members of our media, analytics, and strategy team made it a priority to learn as much as possible from the talented social media week presenters. The following are a few of the great events that our team watched:
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable!
Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips are best translated through images.
Kate Spade New York is leading the way for fashion brands on Pinterest, with almost 17,000 followers. Instead of waiting to see the newest ad in a magazine, customers can go on Pinterest and peruse all the newest looks.
One company that interests me greatly, it is not a media or fashion company, it is Whole Foods. While it may seem odd that a speciality grocery store has almost 15,000 followers on an image based social media platform, but it makes sense. They have figured out exactly how to portray their brand and company values through images with pictures of gardening, recipes, and food specials.
Twitter is a unique platform, in which you are only able to have a conversation with the world using only 140 characters. So how do you make your tweets stand out from the rest, and be found by engaged followers? One word…#HASHTAGS.
Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have a internal policy in place for what your employees are allowed to post on their social media pages.
This is a great article breaksdown the best items to include in the policy and how to motivate your employees to follow the policy.
To find out more about what the "Oops! Social Media Mistakes and Learnings" panel discussed check out my blog on Social Media Week Miami.
You can't argue with the cold hard numbers on the power of social media marketing (well you could but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and loctaion based services (such as FourSquare) strictly through numbers.
So what can a great social media campaign do for your brand? Well for Old Spice, one month after they launched their "The Man Your Man Could Smell Like" social media campaign they saw HUGE jumps in their followers/fans:
- 60% increase in Facebook Fans (approx. 650,000 new fans)
- 2700% increase in Twitter followers
- Doubled YouTube subscribers
I would definitely classify the Old Spice campaign as more than successful! This infographic also breaks down the success of the Katy Perry Purr, EA Games Bulletstorm,Free the Children, Nie Widen Bohren, and Under Armour social media campaigns.
How can you deny the power of social media when there are over 4 billion "things" shared on Facebook each day and almost 400 million Foursquare checkins during 2010 alone.