Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Talking-To vs. Talking-At Your Social Media Audience

Talking-To vs. Talking-At Your Social Media Audience | Being Your Brand | Scoop.it
Reblogged from OnePerspective: The concept that a message has to be tailored for the medium it’s delivered through isn’t new for marketers, yet somehow when the concept is applied to so...
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WebTrends Webinar Recap: Adapting to your dynamic customer base

WebTrends Webinar Recap: Adapting to your dynamic customer base | Being Your Brand | Scoop.it
I recently watched the WebTrends webinar “Adapting to Your Dynamic Customer Base” presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtren...
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5 Best Logo Redesigns

5 Best Logo Redesigns | Being Your Brand | Scoop.it
A logo is a company’s distinguishing mark, which customers connect with and remember. A logo needs to be both unique and eye-catching, a memorable design that customers will remember each tim...
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Google launches long-rumoured online storage service Google Drive

Reblogged from Financial Post | Business: Google’s long-awaited cloud storage service, Google Drive, is finally here. The app is available on the web (via Google Documents), Mac, PC, and Andr...
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5 Companies Rocking Social Media

5 Companies Rocking Social Media | Being Your Brand | Scoop.it
Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to contro...
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Inbound.org – The Best Source for Inbound Marketing Content

Inbound.org – The Best Source for Inbound Marketing Content | Being Your Brand | Scoop.it
I recently discovered what might be the best source for quality articles relevant to those in the digital community and probably my new favorite website! Inbound.org is a website designed for the p...
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Jobs Are Like Boyfriends (and Girlfriends), It's Okay to Get a New One

Reblogged from University Ave: My friend’s boyfriend is an idiot. I mean, honestly, I have no idea what she sees in him. He treats her terribly, he’s not good for her, and no, his looks don&#82...
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Interview With the Head of Social Media at Ford

Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also dis...
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Project Glass By Google

Project Glass By Google | Being Your Brand | Scoop.it
Reblogged from OnePerspective: Today Google posted a demo video for what they’re calling “Project Glass”, their shot at augmented reality glasses. As a post on Mashable points out...
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Why Your Klout Score is Important

Why Your Klout Score is Important | Being Your Brand | Scoop.it
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure an...
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What Is Business Branding?

What Is Business Branding? | Being Your Brand | Scoop.it
Reblogged from transitionmarketing: WHAT IS BRANDING & HOW DOES IT APPLY TO YOUR BUSINESS? Branding is the foremost component when dealing with consumer recognition. Your brand is what people a...
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6 Tips For Strategic Thinking

6 Tips For Strategic Thinking | Being Your Brand | Scoop.it
I recently read a very interesting article in Inc. magazine by Paul Schoemaker; 6 Habits of True Strategic Thinkers The article focused on the six things that strategic company leaders do well. Ant...
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The 4 Factors of SEO

There is no “one way” to gain the number one spot in search results. Search engines are constantly changing the algorithms, which means companies have to continuously adapt their search...
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How Your Speech is Damaging Your Career

I recently watched Jillian Michael’s interview with Tara Mohr, author of  “10 Rules for Brilliant Women“. During the interview they discussed the speech mistakes that we unconsci...
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Google’s Playbook for Winning at Mobile

Google’s Playbook for Winning at Mobile | Being Your Brand | Scoop.it
Mobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach your...
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Why Relationship Marketing is Important

Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to b...
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Design in Business

Reblogged from toyeens: You need to learn to think like a designer if you want to successfully activate your business strategy. Strategy should bring clarity to an organization; it should be a sign...
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SEO - 10 tips for getting found online

SEO - 10 tips for getting found online | Being Your Brand | Scoop.it
Reblogged from deborahhurley: Search Engine Optimisation (SEO) is the process of improving the visibility of your website/webpage in search engines through the unpaid or ‘organic’ searc...
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Social Media Industry Report – 2012

Social Media Industry Report – 2012 | Being Your Brand | Scoop.it
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote th...
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The Future of Blogging

The Future of Blogging | Being Your Brand | Scoop.it
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging –...
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Who Does B2B Marketing Better: Facebook vs. LinkedIn

Who Does B2B Marketing Better: Facebook vs. LinkedIn | Being Your Brand | Scoop.it
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the...
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Work Lessons from The Hunger Games

Work Lessons from The Hunger Games | Being Your Brand | Scoop.it
Reblogged from University Ave: So by now I’m sure everyone’s tired of hearing about the Hunger Games. But too bad. I’m still going to write about it. Yea, there are a lot of people annoyed by...
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The Future of Branding - New Media and Marketing

The Future of Branding - New Media and Marketing | Being Your Brand | Scoop.it
Reblogged from brandgrowthblog: I have been reading an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book th...
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9 Steps to Creating a Personal Brand Strategy

9 Steps to Creating a Personal Brand Strategy | Being Your Brand | Scoop.it
Check out this great infographic below on 9 ways to create your personal branding strategy. You can’t just create a LinkedIn profile and hope for the best, a lot of thought and work goes into...
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