Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Agile Marketing: What is it and Why is it Important?

Agile Marketing: What is it and Why is it Important? | Being Your Brand | Scoop.it
The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”. Agile Marketing…Is it just a buzzword or a new way of marketing t...
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Top 10 Restaurant Chains on Social Media

Top 10 Restaurant Chains on Social Media | Being Your Brand | Scoop.it
  We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on socia...
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Starbucks: Refreshers

Starbucks: Refreshers | Being Your Brand | Scoop.it
Reblogged from It's All In The Package: Starbucks amazes me. The company has some majorly brilliant marketing minds, in my opinion. And they’ve long since had extremely strong branding f...
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How to Create a Successful Email Marketing Campaign

How to Create a Successful Email Marketing Campaign | Being Your Brand | Scoop.it
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to co...
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6 Steps for Connecting with Customers

6 Steps for Connecting with Customers | Being Your Brand | Scoop.it
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand...
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6 Tips for Effective Email Marketing

6 Tips for Effective Email Marketing | Being Your Brand | Scoop.it
Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are ...
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What’s Their Worth? Facebook Vs. Pinterest Visitors

What’s Their Worth? Facebook Vs. Pinterest Visitors | Being Your Brand | Scoop.it
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social ...
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Jenna Langer: 5 Ways to Humanize Your Brand

Jenna Langer: 5 Ways to Humanize Your Brand | Being Your Brand | Scoop.it
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is “human”. As we all know, humanizing a brand is not a s...
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Components of High Quality Content Marketing

As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the ...
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The Power of the Facebook Power User

The Power of the Facebook Power User | Being Your Brand | Scoop.it
With 526 million active daily users, as of March 2012, Facebook usage is continuing to grow. Facebook users are sharing, liking, and commenting on more content than ever before. Of all Facebook use...
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Social Media Influencing Sales

Social Media Influencing Sales | Being Your Brand | Scoop.it
Reblogged from OnePerspective: This week I presented at the International Customer Reference Program Conference in Boston. It was really interesting to speak with Marketers basically in charge of h...
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Stand Out With An Infographic Resume

Stand Out With An Infographic Resume | Being Your Brand | Scoop.it
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visu...
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Best Times of Day to Use Social Media

Best Times of Day to Use Social Media | Being Your Brand | Scoop.it
Social media is 24/7 but your customers/fans/followers are not on each social media platform all the time. So, the question becomes: When is the best time to reach your customers using social media...
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The Challenge of Creating a Connection Between Multiple Brands

The Challenge of Creating a Connection Between Multiple Brands | Being Your Brand | Scoop.it
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larg...
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The Pluses and Minuses of Google+

The Pluses and Minuses of Google+ | Being Your Brand | Scoop.it
The following is my most recent blog on Mudbug Media’s Blog au Roux about how to determine if Google+ could benefit your social media strategy. The buzz about Google+ has revved up again late...
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Facebook Ads 2012 Report Recap

Facebook Ads 2012 Report Recap | Being Your Brand | Scoop.it
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools. For the report, 347 Facebook advertisers...
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Mad Men vs. The Modern Marketer

Mad Men vs. The Modern Marketer | Being Your Brand | Scoop.it
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution o...
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Optimizing the Timeline Format for Page Engagement

Optimizing the Timeline Format for Page Engagement | Being Your Brand | Scoop.it
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly ...
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The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog

The Brand Spiral of Death (and other thoughts on branding) | Branding, Marketing, Print and Web Design Blog | Being Your Brand | Scoop.it
The term branding is thrown around a lot in relation to every facet of marketing and advertising, and as such its’ true meaning has become lost in the shuffle. A company brand is not its&#821...
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The Evolving Role of Social Media in the Sports Industry

The Evolving Role of Social Media in the Sports Industry | Being Your Brand | Scoop.it
Reblogged from American Sports Addiction: As the internet continues to be a driving source of information for global society, communications and marketing specialists in addition to sports leagues ...
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The Mobile Purchase Path

The Mobile Purchase Path | Being Your Brand | Scoop.it
Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using m...
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16 Tips For Marketing On A Budget

16 Tips For Marketing On A Budget | Being Your Brand | Scoop.it
Reblogged from Transition Marketing: Image Source: smallbiztrends.com Clever Marketing Does Not Need To Always Be Expensive. Small Business owners seldom have the budget for glitzy or high profile ...
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How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy | Being Your Brand | Scoop.it
I recently wrote an article for the Mudbug Media blog titled “Build a Following with an Integrated Social Media Strategy.” In the article I used Lowe’s Home Improvement store as a...
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Who Has the Better Ad Network? Facebook Vs. Google

Who Has the Better Ad Network? Facebook Vs. Google | Being Your Brand | Scoop.it
The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the l...
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Services Branding

Reblogged from SmartaMarketing: What is a Brand? The brand concept is well established in marketing. The first brands in a modern marketing sense were developed over a century ago. However, during ...
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