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The Challenge of Creating a Connection Between Multiple Brands

The Challenge of Creating a Connection Between Multiple Brands | Being Your Brand | Scoop.it
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larg...
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Search Ranking Factors: Rank Correlation for 2013 Infographic

Search Ranking Factors: Rank Correlation for 2013 Infographic | Being Your Brand | Scoop.it
With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) i...
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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IT: Marketing’s Most Valuable Employee

IT: Marketing’s Most Valuable Employee | Being Your Brand | Scoop.it
You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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How to Use YouTube Annotations

How to Use YouTube Annotations | Being Your Brand | Scoop.it
In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link bui...
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5 Steps for Optimizing YouTube Videos

5 Steps for Optimizing YouTube Videos | Being Your Brand | Scoop.it
Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business...
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Social Media Touchdowns During Super Bowl Blackout

Social Media Touchdowns During Super Bowl Blackout | Being Your Brand | Scoop.it
The biggest wins of the night were definitely by the brands that took advantage of the blackout during the second half. Oreo, Audi, Duracell, and Tide are all social media Super Bowl winners. With ...
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social media, tweets, twitter, super bowl, advertising

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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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The Impact of Content on SEO: Infographic

The Impact of Content on SEO: Infographic | Being Your Brand | Scoop.it
Unique and frequently updated content written with the user in mind is a critical component of any search engine optimization strategy. The following infographic from Brafton, an online news and co...
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5 Steps to Converting Leads: an Inbound Marketing Infographic

5 Steps to Converting Leads: an Inbound Marketing Infographic | Being Your Brand | Scoop.it
The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic b...
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Biggest Trends in Social and Mobile From Nielsen CEO

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenge...
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Social Media Week: Continuing the Global Conversation

Social Media Week: Continuing the Global Conversation | Being Your Brand | Scoop.it
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide eve...
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The ROI of Social Media for Retail Websites

The ROI of Social Media for Retail Websites | Being Your Brand | Scoop.it
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of s...
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Social Media’s Biggest Blunders Infographic

Social Media’s Biggest Blunders Infographic | Being Your Brand | Scoop.it
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that...
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5 Tips For Creating Traffic Driving Blog Posts

5 Tips For Creating Traffic Driving Blog Posts | Being Your Brand | Scoop.it
There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google's Webmasters Tools. The update reads: In general, webmasters can improv...
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How to Deliver a Successful Presentation

This blog will help even the most timid presenters master their craft with seven easy ways to take the nerves out of speaking in public.
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Being Your Brand | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ...
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | Being Your Brand | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
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Super Bowl 2013 Ads: First Half Touchdowns and Fumbles

Super Bowl 2013 Ads: First Half Touchdowns and Fumbles | Being Your Brand | Scoop.it
Twitter was going crazy during the Super Bowl this year, and it wasn't about the game. The trending hashtags were all about the advertisements. Adweek promoted the hashtag #adweekbowl, which attrac...
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5 Steps to Optimizing Your LinkedIn Profile

5 Steps to Optimizing Your LinkedIn Profile | Being Your Brand | Scoop.it
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to...
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2013 Marketing Trends: Changing Role of Digital Marketing

2013 Marketing Trends: Changing Role of Digital Marketing | Being Your Brand | Scoop.it
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. Ho...
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Things are Starting to Get Pinteresting

Things are Starting to Get Pinteresting | Being Your Brand | Scoop.it
What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain ...
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The Anatomy of the Social Media Command Center Infographic

The Anatomy of the Social Media Command Center Infographic | Being Your Brand | Scoop.it
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “So...
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Social Media Case Studies: Twitter Successes to Learn From

Social Media Case Studies: Twitter Successes to Learn From | Being Your Brand | Scoop.it
Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still tha...
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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Being Your Brand | Scoop.it
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th...
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Why You Shouldn’t Give Up on Email Marketing

Why You Shouldn’t Give Up on Email Marketing | Being Your Brand | Scoop.it
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one o...
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