Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy.
1. Match Ad Copy with Landing Page Headlines
2. Write Seductive Headlines
3. Create Compelling Landing Page Copy
4. Display Impressive Numbers
5. Supply Endorsements
6. Highlight 3rd Party Certification (are you an accredited business? If so, flaunt it!)
7. Display Press Mentions
8. Don't Skimp on Design (if your design looks cheap, it doesn't matter how great your content is because no one will stay on your site long enough to read it)
9. Tone Down Those Terms and Conditions
10. Testimonials (Customers trust other customers more than they will trust what your company says)
Check out the whole article to find out more about the 10 ways use content to build relationships with your customers.