You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing.
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You don't have to have Marketing on your job title to be a positive, helpful representation of your company. Learn how IT is a huge component of Marketing. Delete the scoop?
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In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link bui... Delete the scoop?
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Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business... Delete the scoop?
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The biggest wins of the night were definitely by the brands that took advantage of the blackout during the second half. Oreo, Audi, Duracell, and Tide are all social media Super Bowl winners. With ...
Brianna Smith's insight:
social media, tweets, twitter, super bowl, advertising Delete the scoop?
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From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the... Delete the scoop?
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Unique and frequently updated content written with the user in mind is a critical component of any search engine optimization strategy. The following infographic from Brafton, an online news and co... Delete the scoop?
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The Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic b... Delete the scoop?
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At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenge... Delete the scoop?
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Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide eve... Delete the scoop?
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How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of s... Delete the scoop?
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With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that... Delete the scoop?
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So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: “There are five brands within a larg... Delete the scoop?
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This blog will help even the most timid presenters master their craft with seven easy ways to take the nerves out of speaking in public. Delete the scoop?
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This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ... Delete the scoop?
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex... Delete the scoop?
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Twitter was going crazy during the Super Bowl this year, and it wasn't about the game. The trending hashtags were all about the advertisements. Adweek promoted the hashtag #adweekbowl, which attrac... Delete the scoop?
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LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to... Delete the scoop?
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With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. Ho... Delete the scoop?
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What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain ... Delete the scoop?
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I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “So... Delete the scoop?
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Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still tha... Delete the scoop?
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Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and th... Delete the scoop?
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While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one o... Delete the scoop?
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The following is my most recent blog post for Mudbug Media entitled “What is Agile Marketing and Why is it Important?”. Agile Marketing…Is it just a buzzword or a new way of marketing t... Delete the scoop?
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