Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry.
87% of marketers have indicated that content marketing is a key part of their marketing strategy, surpassing SEO, events and other initiatives.
Mitchell Levy's insight:
Content Curation is clearly the hot topic these days. Most of the articles I post fo the Thought Leadership Best Practices group on LinkedIn http://bit.ly/t-l-b-p are curated. Doesn't mean that content is any less valuable. Actually, I believe that well curated content is more valuable.