Being a Thought Leader
10
In today's internet savvy world, how can I stay current in my area of expertise and have others recognize me as a thought leader?
Curated by Mitchell Levy
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How To Engage Your Readers and Discover What They Really Need From You By Using Q&A Webinars

How To Engage Your Readers and Discover What They Really Need From You By Using Q&A Webinars | Being a Thought Leader | Scoop.it

Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.

 

Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.

 

Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.


Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.


They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.


Your job is to look for those repeating themes, because that’s what your market is hungry for.

 

...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.

 

When you solve real customer problems, you put yourself at the head of the pack in your niche."

 

Truthful. 8/10

 

Full article: http://www.copyblogger.com/webinars-for-engagement/ ;


Via Robin Good
Mitchell Levy's insight:

If you're going to create a webinar, do it right and make sure that it's not just your megaphone, but your listening device.

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Increase Distribution for Your Branded Content with Microformats

Increase Distribution for Your Branded Content with Microformats | Being a Thought Leader | Scoop.it
Do the letters html make your head hurt? Don't let the continually evolving digital industry intimidate you. Find out how you can increase the visibility of your branded content with microformats.
Mitchell Levy's insight:

HTML tags that should go into your code to help the spiders out.

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Thought Leaders Discuss Channel Trends

Thought Leaders Discuss Channel Trends | Being a Thought Leader | Scoop.it
As we close out the first quarter of 2013, Channel Enablers asked four thought leaders how they thought the year was going so far, and what they thought were some of the biggest challenges moving forward.
Mitchell Levy's insight:

Read about channel enablers and obsticles from some of the top thought leaders in the space.

 

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Sales Training Webinars | InsideSales.com

Sales Training Webinars | InsideSales.com | Being a Thought Leader | Scoop.it
InsideSales.com regularly hosts sales training webinars with industry experts on inside sales topics. Learn techniques that drive business results. Watch a webinar now.
Mitchell Levy's insight:

Great way to create thought leadership for a CEO and their company. Amazing content related to the space insidesales.com place in. Look at the partners they've worked with to utilize their platform to share a compelling message.

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5 Content Creation Tactics Every Marketing Rock Star Needs

5 Content Creation Tactics Every Marketing Rock Star Needs | Being a Thought Leader | Scoop.it
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...
Mitchell Levy's insight:

A must read article on producing the type of content that you'd really want to be associated with your name.

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How to Create Your Content Marketing Plan - Small Business Trends

How to Create Your Content Marketing Plan - Small Business Trends | Being a Thought Leader | Scoop.it
Small Business Trends
How to Create Your Content Marketing Plan
Small Business Trends
Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business.

Via Joseph Ruiz, Jennifer G. Hanford
Mitchell Levy's insight:

Lots of basic block and tackle items that should be addressed by your organization.

Joseph Ruiz's curator insight, March 25, 12:42 PM

This post containes 5 areas were small businesses can create or improve on their content marketing plan. It starts with a blog but there are other key areas to consider.

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How to Become the Next Thought Leader - Forbes

How to Become the Next Thought Leader - Forbes | Being a Thought Leader | Scoop.it
What does it take to become a thought leader? (Photo credit: Wikipedia) For the past decade, Robert Scoble has been one of the most influential voices in online technology.

Via Michael Procopio
Mitchell Levy's insight:

Scoble clearly has a good blue print for success in becoming a thought leader.

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Thought Leadership

Thought Leadership | Being a Thought Leader | Scoop.it
Mitchell Levy's insight:

Craig Badings, one of the authors of #THOUGHT LEADERSHIP tweet has a great site worth browsing. Great scoop by Michael Procopio.

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Agents of Social Media [INFOGRAPHIC]

Agents of Social Media [INFOGRAPHIC] | Being a Thought Leader | Scoop.it
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10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog

10 Social Media Secrets from the Social Scientist | Jeffbullas's Blog | Being a Thought Leader | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.
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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Social Media ROI: 14 Formulas to Measure Social Media Benefits | Being a Thought Leader | Scoop.it
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!
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Burger King Seizes Spotlight After Twitter Hack

Mitchell Levy's insight:

Sometimes being a thought leader means quickly addressing potential negative PR nightmares!

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5 Benefits of Guest Blogging You Should Know

5 Benefits of Guest Blogging You Should Know | Being a Thought Leader | Scoop.it
Nowadays every blogger knows the importance of Guest Blogging. It has been playing a major role for growing your blog business and expanding it in the Internet World. But still lot people deny this important part of their blogging career.
Mitchell Levy's insight:

Providing good content on someone elses platform is a great technique for driving qualified traffic!

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The 5 W's That Are Instrumental To Your Site's Success

The 5 W's That Are Instrumental To Your Site's Success | Being a Thought Leader | Scoop.it
The one great part of online content is that you can measure how well you're doing right down to the tiniest detail.
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Why Your Company Blog is Striking Out

Why Your Company Blog is Striking Out | Being a Thought Leader | Scoop.it
What happens if the company blog is suffering from a case of no interest? Read this post and learn some tactics on how to resurrect it.
Mitchell Levy's insight:

Blogging is still an important part of any thought leadership campaign.

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4 Truths About Content Marketing Agencies

4 Truths About Content Marketing Agencies | Being a Thought Leader | Scoop.it
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it's hard to tell the...
Mitchell Levy's insight:

Very insightful article by Joe Pulizzi on the crop of new content marketing agencies that are popping up everyone. Please look at the 4 rules you should go by in choosing an agency you want to use.

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C-Suite Social Media Guidelines - 'Net Features - Website Magazine

C-Suite Social Media Guidelines - 'Net Features - Website Magazine | Being a Thought Leader | Scoop.it
Risk aversion, time constraints, fear of negative feedback and a lack of a social media strategy are the primary barriers to C-Suite social media engagement, according to the respondents of BRANDfog’s 2013 CEO, Social Media Leadership Survey.
Mitchell Levy's insight:

The CEO should be involved directly with your social media. Read more.

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Twitter Best Practices: Making Sense of the Noise | Social Media Today

Twitter Best Practices: Making Sense of the Noise | Social Media Today | Being a Thought Leader | Scoop.it
With over 500 million registered users, over 200 million active users and with 340,000,000 tweets sent a day it can be easy for anyone to get lost in Twitter activity.
Mitchell Levy's insight:

Some great thoughts on using Twitter.

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4 Steps to Creating a Social Media Strategy

4 Steps to Creating a Social Media Strategy | Being a Thought Leader | Scoop.it
Blog post at Right Mix Marketing : Guest post by Gerald Heneghan Social media has exploded in recent years, letting people engage in traditional activities in an exciting o[..] (4 Steps to Creating a Social Media Strategy
Mitchell Levy's insight:

Block and tackle article, but still worth reading.

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SEO Tools We Can’t Live Without

SEO Tools We Can’t Live Without | Being a Thought Leader | Scoop.it
SEO tools are necessary in order to make decisions that are based on accurate data.
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After creating and sharing your content on your stie, it's important to make sure that the "right" SEO is taking place.

 

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Social Media Marketing Plan - A Daily Routine

Social Media Marketing Plan - A Daily Routine | Being a Thought Leader | Scoop.it
A Social Media Marketing Plan that you can use on a daily basis for your daily routine.
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Top Resources To Find The Best Twitter Hashtags For Your Tweets

Top Resources To Find The Best Twitter Hashtags For Your Tweets | Being a Thought Leader | Scoop.it
Your tweets would get maximum visibility only if you use Twitter Hashtags properly. Use these Twitter Hashtags Discovery tool to find good Twitter hashtags.
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Yes, You Can Learn to Sell

Yes, You Can Learn to Sell | Being a Thought Leader | Scoop.it
The skills of a great influencer are learned, not innate.
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Blogging Creates Experts

Blogging Creates Experts | Being a Thought Leader | Scoop.it
The word “expert” gets bandied about quite a lot when people are talking about blogging and I haven't quite decided if that's a good thing or a bad thing
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7 C’s of Captivating Social Media Conversations

7 C’s of Captivating Social Media Conversations | Being a Thought Leader | Scoop.it
Blog post at Rebekah Radice : Social media and the tools they inspire allow a business or brand to turn communication into interactive dialogue.
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Regular Blogging Can Increase Traffic and Leads

Regular Blogging Can Increase Traffic and Leads | Being a Thought Leader | Scoop.it
Regular Blogging Can Increase Traffic and Leads (Regular Blogging Can Increase Traffic and Leads http://t.co/NHB629wf #infographics)
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