“When I first started, I had people ask, ‘why are you doing healthcare?’” says Jocelyn Stroupe, director of healthcare interiors at Cannon Design, ranked #2 in Interior Design's Healthcare Giants. “It was the uninteresting side of the design world.
Michael Seres's insight:
patients as innovators has to be a greatly under utilised resource in healthcare #nhssm
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.
For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!
Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....
The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:
61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
Care2.com 3 Ways Social Media Affects Your Happiness (If You Let It) Care2.com Social media in one form or another is here to stay, but the reviews are mixed at best about whether all of this online “connection” is actually good for our emotional...
Nursing staffs tap mobile devices, Internet resources for workplace needs FierceMobileHealthcare (press release) The Wolters Kluwer Health survey notes 73 percent say employer policies strictly prohibit direct patient care staff to have social...
The use of social media in healthcare has been widely advocated, but there is little evidence describing the current state of the science and whether or not these tools can be used to benefit patient populations.
We mapped the state of the existing literature evaluating the use of social media in patient and caregiver populations.
There is an extensive and rapidly growing body of literature available investigating the use of social media in patient and caregiver populations.
Most studies have been descriptive; however, with such widespread use, evaluations of effectiveness are needed.
In studies that have examined effectiveness, positive conclusions are often reported, despite the non-significant findings.
Strengths and limitations of this study
Our search was comprehensive and we included an extensive body of literature, across conditions, populations and study designs.
Social media is constantly evolving, leading to challenges in keeping the search updated.
A more in-depth analysis is needed on specific topics, conditions and populations to guide the use and implementation of social media interventions.
The potential of digital health to transform the health care industry is profound, but as yet, unrealized. In a recent Health Sciences Dbriefs webcast, we asked approximately 1,400 professionals for their views and opinions on the future of digital health.
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…...
For the past two decades, hundreds of millions of people around the world have done something extraordinary and unprecedented in human history. They’ve turned to the unlimited information resource we call the Internet to ask personal questions about...
"The digital health revolution has failed... so far. The industry that has grown up around it -- to cheer it on and promote its potential -- is thriving. But while those who organize conferences, found coalitions and work as consultants gain acclaim, write books and give TED talks, patients and physicians wait for the promise of the digital health revolution to become a reality.
We're tired of waiting.
For those of us with chronic disease, a digital health revolution is the best chance we have. We need it to succeed. We're desperate for innovation that works. We have experienced tremendous developments and intuitively grasp the potential, but when we peruse the app store and download a few, their usefulness rates as "meh" at best."
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention
The value of your hospital's marketing efforts, both traditionally and online, can yield significant return on your marketing dollars. As consumers become more tech savvy, their online shopping transcends into the search for healthcare. Digital marketing amplifies your brand, raises awareness about your events and efforts in the community, and educates your patient populations. In turn, a focus on a digital strategy can help meet your patient acquisition objectives and boost patient loyalty while driving revenue in and back through the hospital and affiliated physicians.
What are some of these different strategies and blended approaches to attract and maintain a loyal patient base? Ensure your organization is utilizing or leveraging these key objectives to drive measureable return on your marketing investment:
Digital strategies to acquire new patients The key to acquiring new patients digitally is simply making sure your organization and its information is easily accessible for those who need it quickest: physicians, patients and staff. Harness the strengths of technology to ensure your brand is discoverable online and create powerful, user-friendly tools.
Check your search engine optimization. [..] Add a toolbar of "quick links" [..] Include referral phoine numbers and other key info on all pages [..] Make a call to action [..] Leverage your website [..] Leverage your social channels [..]
These tactics provide significant value to your brand that can influence customers' purchasing decisions when shopping around for healthcare.
Patient retention through online engagement
For the engaged and technology-savvy patient, hospitals can leverage social media channels, apps or patient portals to keep existing patients in-network by promoting value-added services.
Create segmented conversations [..] Take support groups beyond weekly meetings [..]Listen and respond [..]
As hospitals work even harder to elevate their presence in a highly competitive market, online marketing strategies can improve retention, open lines of communication and boost the experience for patients and healthcare providers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.