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How Smart CEOs Use Social Tools to Their Advantage

How Smart CEOs Use Social Tools to Their Advantage | being a patient isn't easy | Scoop.it
It’s not about signing up for Twitter.

Via Denise Silber
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Denise Silber's curator insight, March 11, 2015 4:21 PM

CEO's can use #digital and #socialmedia to transform, to galvanize. Read it in the Harvard Business Review.

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2014 Market Trends: In Healthcare Design, Patients Rule - Interior Design

2014 Market Trends: In Healthcare Design, Patients Rule - Interior Design | being a patient isn't easy | Scoop.it
“When I first started, I had people ask, ‘why are you doing healthcare?’” says Jocelyn Stroupe, director of healthcare interiors at Cannon Design, ranked #2 in Interior Design's Healthcare Giants. “It was the uninteresting side of the design world.
Michael Seres's insight:

patients as innovators has to be a greatly under utilised resource in healthcare #nhssm

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NHS disregards patient requests to opt out of sharing medical records #healthprivacy #doctors20

NHS disregards patient requests to opt out of sharing medical records #healthprivacy #doctors20 | being a patient isn't easy | Scoop.it
Officials now admit they shared data because otherwise it would have affected patients’ treatment

Via Denise Silber
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Denise Silber's curator insight, January 23, 2015 5:00 PM

to what extent can a patient opt out of part of a public health system. This is a thorny question.

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | being a patient isn't easy | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


Via Jeff Domansky
Michael Seres's insight:

Is there the same power in health decisions? I think it is growing especially in peer to peer decision making. #nhssm

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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

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What do patients and carers want from health apps? Summary of outcomes of global survey by PatientView

What do patients and carers want from health apps? Summary of outcomes of global survey by PatientView | being a patient isn't easy | Scoop.it

Visit the post for more.


Via rob halkes
Michael Seres's insight:

some fascinating patient insights here.

 

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rob halkes's curator insight, November 21, 2014 8:29 AM

Great Insights from patients' themselves baout their experiences as unmet needs in usoing their health apps!

Ginny Dillon's curator insight, December 28, 2014 4:48 PM

"What patients want" ... listen .....

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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | being a patient isn't easy | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
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Chuck Taylor's curator insight, November 18, 2014 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 2014 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Nedko Aldev's curator insight, March 5, 2015 4:14 AM

 

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Health tops the list of information consumers want from wearables

Health tops the list of information consumers want from wearables | being a patient isn't easy | Scoop.it

"Bend[ing] the curve of health outcomes'... just one more phrase I hope I never see again.


Via Andrew Spong
Michael Seres's insight:

I wonder if tracking your own health data for better personal health outcomes must be the #wearables that retain more traction than others

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ChemaCepeda's curator insight, October 21, 2014 11:10 AM

¿Qué esperan los ciudadanos de los wearables?

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Sensors in digital health: what do consumers want and need?

Sharing this nice deck from Maneesh Juneja (@ManeeshJuneja)


Via Andrew Spong
Michael Seres's insight:

Fascinating insight by @Maneesh Juneja the figures seem to correlate to much of the evidence out there

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3 Ways Social Media Affects Your Happiness (If You Let It) - Care2.com

3 Ways Social Media Affects Your Happiness (If You Let It) - Care2.com | being a patient isn't easy | Scoop.it
Care2.com 3 Ways Social Media Affects Your Happiness (If You Let It) Care2.com Social media in one form or another is here to stay, but the reviews are mixed at best about whether all of this online “connection” is actually good for our emotional...
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Nursing staffs tap mobile devices, Internet resources for workplace needs - FierceMobileHealthcare (press release)

Nursing staffs tap mobile devices, Internet resources for workplace needs - FierceMobileHealthcare (press release) | being a patient isn't easy | Scoop.it
Nursing staffs tap mobile devices, Internet resources for workplace needs FierceMobileHealthcare (press release) The Wolters Kluwer Health survey notes 73 percent say employer policies strictly prohibit direct patient care staff to have social...
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FDA clearance for 3D printed patient-specific facial device

FDA clearance for 3D printed patient-specific facial device | being a patient isn't easy | Scoop.it
Oxford Performance Materials receives first and only FDA cleared 3D printed polymeric implant to revolutionize facial reconstruction

Via Andrew Spong
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Kim Kubiak's curator insight, November 17, 2014 2:46 PM

Facial reconstruction advances light years with this FDA clearance.

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Good Patient Interaction

Good communication, nursing communication, therapeutic communication.
Michael Seres's insight:

Although this is staged, good communication is definitely a key element in improving health outcomes

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Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open

Social media use among patients and caregivers: a scoping review - Hamm et al. - BMJ Open | being a patient isn't easy | Scoop.it

Article summary
Article focus

The use of social media in healthcare has been widely advocated, but there is little evidence describing the current state of the science and whether or not these tools can be used to benefit patient populations.

We mapped the state of the existing literature evaluating the use of social media in patient and caregiver populations.

Key messages

There is an extensive and rapidly growing body of literature available investigating the use of social media in patient and caregiver populations.

Most studies have been descriptive; however, with such widespread use, evaluations of effectiveness are needed.

In studies that have examined effectiveness, positive conclusions are often reported, despite the non-significant findings.

Strengths and limitations of this study

Our search was comprehensive and we included an extensive body of literature, across conditions, populations and study designs.

Social media is constantly evolving, leading to challenges in keeping the search updated.

A more in-depth analysis is needed on specific topics, conditions and populations to guide the use and implementation of social media interventions.


Via rob halkes
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rob halkes's curator insight, July 23, 2014 3:32 AM

Good to see the impact of socical media in health care reviewed.
What maybe "non-sginificant" to reserach in statistic perspective, might not be the same as relevance in view of personal meaning ! ;-)

Still a lot to go, specifcally in the direction of impact on personal satisfaction, behaviour and health outcomes.. (see the discussion paragraph)


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Thoughts on the future of digital health - A view from the Center | Deloitte Center for Health Solutions Blog

Thoughts on the future of digital health - A view from the Center | Deloitte Center for Health Solutions Blog | being a patient isn't easy | Scoop.it
The potential of digital health to transform the health care industry is profound, but as yet, unrealized. In a recent Health Sciences Dbriefs webcast, we asked approximately 1,400 professionals for their views and opinions on the future of digital health.

Via Lionel Reichardt / le Pharmageek, Raphaelle LAUBIE
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The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community

The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community | being a patient isn't easy | Scoop.it
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…...
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Should You Ask Dr. Google Your Health Questions? Yes #doctors20 #hcsm

Should You Ask Dr. Google Your Health Questions? Yes #doctors20 #hcsm | being a patient isn't easy | Scoop.it
For the past two decades, hundreds of millions of people around the world have done something extraordinary and unprecedented in human history. They’ve turned to the unlimited information resource we call the Internet to ask personal questions about...

Via Denise Silber
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Denise Silber's curator insight, January 25, 2015 4:51 PM

Agree with John Grohol, whom I've known for many years. But,  people keep asking that question over and over.

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Telemonitoring reduces readmissions 44 percent in 4-year, 500-patient study | mobihealthnews #hcsmeu

Telemonitoring reduces readmissions 44 percent in 4-year, 500-patient study | mobihealthnews #hcsmeu | being a patient isn't easy | Scoop.it

Via IHEALTHLABS EUROPE, rob halkes
Michael Seres's insight:

Will that percentage increase with the growth of #wearables

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rob halkes's curator insight, November 4, 2014 6:52 AM
Research on eHealth now presents data that it really can safe costs. Not "just like that" of course, but one needs to accommodate to get to these results. See for instance here, to things to be thought through: http://www.healthbusinessconsult.com/telemedicine-ehealth-mobile-health/
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10 Surprising Social Media Facts [INFOGRAPHIC]

10 Surprising Social Media Facts [INFOGRAPHIC] | being a patient isn't easy | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet...


Via Lauren Moss
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THECR8TIVEs's curator insight, July 31, 2014 2:15 PM

Are you getting the most out of your social networks? if not read this

Tony Guzman's curator insight, August 1, 2014 9:46 AM

Infographic indicating some social media best practices

Two Pens's curator insight, August 1, 2014 12:36 PM

Finally. An infographic with both good design and great, relevant facts.

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"For those of us with chronic disease, the digital health revolution has failed so far"

"For those of us with chronic disease, the digital health revolution has failed so far" | being a patient isn't easy | Scoop.it

Anna McCollister-Slipp writes:

 

"The digital health revolution has failed... so far. The industry that has grown up around it -- to cheer it on and promote its potential -- is thriving. But while those who organize conferences, found coalitions and work as consultants gain acclaim, write books and give TED talks, patients and physicians wait for the promise of the digital health revolution to become a reality.

 

We're tired of waiting.

 

For those of us with chronic disease, a digital health revolution is the best chance we have. We need it to succeed. We're desperate for innovation that works. We have experienced tremendous developments and intuitively grasp the potential, but when we peruse the app store and download a few, their usefulness rates as "meh" at best."


Via Andrew Spong
Michael Seres's insight:

I'm not entirely sure I agree with this. Personally #digitalhealth has enabled me to share outcomes and solve practical solutions but we still have a long way to go. Thoughts?

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Andrew Spong's curator insight, October 16, 2014 5:56 AM

I have a great deal of sympathy with Anna's position.

 

At present, digital health is more hype than help for patients.

Karin Benckert's curator insight, October 20, 2014 4:54 AM

Bra beskrivning av situationen för kroniskt sjuka som skulle kunna se helt annorlunda ut.

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | being a patient isn't easy | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
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Paul Mendelsohn's curator insight, November 18, 2014 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, December 21, 2014 9:13 PM

Awesome representation of social media attention span metrics.

John Norman's curator insight, January 11, 2015 11:07 PM

Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!

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Facebook creating health apps

Facebook creating health apps | being a patient isn't easy | Scoop.it
As the social network reportedly plots to enter the healthcare realm, it appears Facebook is creating wellness apps and social discussions around health.

Via Alex Butler
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Vigisys's curator insight, November 2, 2014 5:18 AM

Qui n'a pas son "app" santé ? Après Google et Apple, même Facebook prépare des choses... Collecter, archiver, visualiser, OK. Mais que fait-on de ces données ? Comment passer de la donnée à l'action de santé ?

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Social media for patients, platform by platform: a visual guide

Social media for patients, platform by platform: a visual guide | being a patient isn't easy | Scoop.it

Via Andrew Spong
Michael Seres's insight:

A really great visual guide to using #SoMe as a patient #nhssm #medx

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Helen Adams's curator insight, September 30, 2014 6:22 AM

How patients interact with social media

Ignacio Fernández Alberti's curator insight, October 8, 2014 2:53 PM

agregar do visión ...

Tiziano Galli's curator insight, November 4, 2014 5:17 AM

Esiste un social per ogni esigenza nel mondo della salute e questa semplice tabella distingue molto bene i pretesti e i presupposti che legano le diverse piattaforme agli obiettivi dei pazienti.

 

A questa, andrebbe abbinata una tabella con la distribuzione demografica per sesso ed età degli utenti nei differenti Social network,  perchè esiste anche la via contraria.

 

Cioè gli operatori sanitari e i centri che si muovono in termini di servizi e di specialità indirizzando le proprie strategie di comunicazione sulle piattaforme dove sono piu' frequenti i propri target di interesse.

 

Un ginecologo puo' esporsi non puo' evitare Pinterest, dove il target femminile è molto rappresentato.

 

Vi sono altri usi possibili e alternativi, qui non segnalati, riscontrabili in contesti favorevoli.

 

Ecco alcune situazioni:

 

L'uso di Twitter per la "Patient/customer care", ovvero la chat medico paziente (il termine Tweetchats segnalato è generico e io lo intendo qui come paziente-paziente) o psicologo o psichiatra. In questo ambito possiamo citare App alternative come gli instant messaging, What's up, Viber etc etc

 

L'uso di Skype va affiancato a quello di Google+ e gli Hangouts con simili prerogative o, come ho visto proporre, di sedute di psicoterapia, se pure con mille cautele e approccio deontologico adeguato da parte del sanitario.

 

Infine l'uso di Tumblr che ha spiccate caratteristiche Social e uso molto frequente, specie fra i giovani, soprattutto in certe aree va citato, ma  fa da riferimento per la categoria "Blog".

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Healthcare is getting better. Let's talk about what you can do to make it even better, faster.

Healthcare is getting better. Let's talk about what you can do to make it even better, faster. | being a patient isn't easy | Scoop.it

Healthcare is getting better. Let's talk about what you can do to make it even better, faster.


Via Andrew Spong
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | being a patient isn't easy | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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9 Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention

9 Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention | being a patient isn't easy | Scoop.it
Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention

The value of your hospital's marketing efforts, both traditionally and online, can yield significant return on your marketing dollars. As consumers become more tech savvy, their online shopping transcends into the search for healthcare. Digital marketing amplifies your brand, raises awareness about your events and efforts in the community, and educates your patient populations. In turn, a focus on a digital strategy can help meet your patient acquisition objectives and boost patient loyalty while driving revenue in and back through the hospital and affiliated physicians.

What are some of these different strategies and blended approaches to attract and maintain a loyal patient base? Ensure your organization is utilizing or leveraging these key objectives to drive measureable return on your marketing investment:


Digital strategies to acquire new patients
The key to acquiring new patients digitally is simply making sure your organization and its information is easily accessible for those who need it quickest: physicians, patients and staff. Harness the strengths of technology to ensure your brand is discoverable online and create powerful, user-friendly tools.

Check your search engine optimization. [..]
Add a toolbar of "quick links" [..]
Include referral phoine numbers and other key info on all pages [..]
Make a call to action [..]
Leverage your website [..]
Leverage your social channels [..]

These tactics provide significant value to your brand that can influence customers' purchasing decisions when shopping around for healthcare.


Patient retention through online engagement

For the engaged and technology-savvy patient, hospitals can leverage social media channels, apps or patient portals to keep existing patients in-network by promoting value-added services.

Create segmented conversations [..]
Take support groups beyond weekly meetings [..]Listen and respond [..]

As hospitals work even harder to elevate their presence in a highly competitive market, online marketing strategies can improve retention, open lines of communication and boost the experience for patients and healthcare providers.


Via rob halkes
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rob halkes's curator insight, July 22, 2014 8:47 AM

It is easy to teel what all could be wrong at a hospital website - the more difficult it is to make it right. Do not trust an agency which states that they can do it for you. Being on line and digital engage with patients is a matter tha must come from the people of the organization itself! But here are some tips to get there !