"The digital health revolution has failed... so far. The industry that has grown up around it -- to cheer it on and promote its potential -- is thriving. But while those who organize conferences, found coalitions and work as consultants gain acclaim, write books and give TED talks, patients and physicians wait for the promise of the digital health revolution to become a reality.
We're tired of waiting.
For those of us with chronic disease, a digital health revolution is the best chance we have. We need it to succeed. We're desperate for innovation that works. We have experienced tremendous developments and intuitively grasp the potential, but when we peruse the app store and download a few, their usefulness rates as "meh" at best."
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention
The value of your hospital's marketing efforts, both traditionally and online, can yield significant return on your marketing dollars. As consumers become more tech savvy, their online shopping transcends into the search for healthcare. Digital marketing amplifies your brand, raises awareness about your events and efforts in the community, and educates your patient populations. In turn, a focus on a digital strategy can help meet your patient acquisition objectives and boost patient loyalty while driving revenue in and back through the hospital and affiliated physicians.
What are some of these different strategies and blended approaches to attract and maintain a loyal patient base? Ensure your organization is utilizing or leveraging these key objectives to drive measureable return on your marketing investment:
Digital strategies to acquire new patients The key to acquiring new patients digitally is simply making sure your organization and its information is easily accessible for those who need it quickest: physicians, patients and staff. Harness the strengths of technology to ensure your brand is discoverable online and create powerful, user-friendly tools.
Check your search engine optimization. [..] Add a toolbar of "quick links" [..] Include referral phoine numbers and other key info on all pages [..] Make a call to action [..] Leverage your website [..] Leverage your social channels [..]
These tactics provide significant value to your brand that can influence customers' purchasing decisions when shopping around for healthcare.
Patient retention through online engagement
For the engaged and technology-savvy patient, hospitals can leverage social media channels, apps or patient portals to keep existing patients in-network by promoting value-added services.
Create segmented conversations [..] Take support groups beyond weekly meetings [..]Listen and respond [..]
As hospitals work even harder to elevate their presence in a highly competitive market, online marketing strategies can improve retention, open lines of communication and boost the experience for patients and healthcare providers.
Recent press coverage in the UK about harried GP practices offering patients Skype and email consultations in order to address the estimated 50 million occasions during the last year on which it was not possible for NHS service users to schedule face-to-face appointments have taken many by surprise.
Only a few months ago, concerns about the ‘safety’ of using VOiP services such as Skype in a healthcare setting were being brought to the privacy debate that focused on the UK’s forthcoming electronic health record system.
“What if Skype calls are intercepted, or recorded?”, it was asked.
Such questions are seldom posed as a duty of care with regard to safeguarding the security of novel forms of patient access to provider services, but as a means of evading the hard work involved in redesigning existing provider workflows.
VOiP is neither more nor less secure than any other existing means of patient-clinician interaction.
Overlooking the fact that patient consent is customarily taken to include all forms of provider communication unless expressly stated, from a logical standpoint it makes no sense to say that VOiP calls are less private than medical records left open momentarily at a GP’s reception, or an overheard telephone call between a doctor and their patient, or a patient-clinician conversation that might be audible through a door during a consult, or an intercepted or otherwise lost piece of correspondence such as a test result.
Technology has the ability to reduce the cost of delivering healthcare, and can be utilised effectively in order to reduce the personal and economic burden of care in single-payer healthcare systems.
It’s just a shame that this has had to be pointed out 50 million times in the UK, at an untold human cost to patients and their families.
I was involved in starting skype clinics in my hospital. At first no one wanted to know but due to patient demand they have become common place. More common sense thinking like this is needed. It is a great use of a COST FREE resource.
by McKinsey; See also Insights by Gary Monk at MobiHealth here
A McKinsey & Company article: Insights from our international survey can help healthcare organizations plan their next moves in the journey toward full digitization.
The adoption of IT in HealthCare systems has, in general followed the same pattern as other industries. [ ..] As for its effects on the healthcare sector, this second wave of IT adoption helped bring about, for example, the electronic health card in Germany. It was also a catalyst for the Health Information Technology for Economic and Clinical Health Act in the United States—an effort to promote the adoption of health-information technology—and the National Programme for IT in the National Health Service in the United Kingdom. Regardless of their immediate impact, these programs helped create an important and powerful infrastructure that certainly will be useful in the future.
Many institutions in the private and public sector have already moved to the third wave of IT adoption—full digitization of their entire enterprise, including digital products, channels, and processes, as well as advanced analytics that enable entirely new operating models. No longer limited to helping organizations do a certain task better or more efficiently, digital technology has the potential to affect every aspect of business and private life, enabling smarter choices, allowing people to spend more time on tasks they deem valuable, and often fundamentally transforming the way value is created. What will this third wave of IT adoption look like for healthcare?
Players in the healthcare industry were relatively successful at—and benefited from—the first and second waves of IT adoption. But they struggled to successfully manage the myriad stakeholders, regulations, and privacy concerns required to build a fully integrated healthcare IT system. This is partly because the first and second wave of IT adoption focused more on processes and less on patient needs. Still, programs like the N3 communication network in the United Kingdom and the secure telematics platform in Germany have created powerful infrastructures that have the potential to support the third wave of digital services in healthcare—but only if stakeholders take the appropriate next steps.
Now that patients around the world have grown more comfortable using digital networks and services, even for complex and sensitive issues such as healthcare (successful websites DrEd, PatientsLikeMe, and ZocDoc are just three examples of this trend), we believe the time has come for healthcare systems, payors, and providers to go “all in” on their digital strategies. The question is, where should they start?
[...] Success in the third wave of digital depends very much on first understanding patients’ digital preferences in both channel and service. But many digital healthcare strategies are still driven by myths or information that is no longer true. We interviewed thousands of patients from different age groups, countries, genders, and incomes; respondents had varying levels of digital savvy. Our research revealed surprising and actionable insights about what patients really want, which can in turn inform how healthcare organizations begin their digital patient-enablement journey. Here, we present five of those insights.
Myth 1: People don’t want to use digital services for healthcare
Many healthcare executives believe that, due to the sensitive nature of medical care, patients don’t want to use digital services except in a few specific situations; [..] . In fact, the results of our survey reveal something quite different. The reason patients are slow to adopt digital healthcare is primarily because existing services don’t meet their needs or because they are of poor quality. [..] 1 more than 75 percent of respondents would like to use digital healthcare services, as long as those services meet their needs and provide the level of quality they expect (Exhibit 1).[..] Of course, nondigital channels will continue to be relevant and important, so digital channels will have to be embedded in a well-thought-through multichannel concept.
Myth 2: Only young people want to use digital services
[..] however, that patients from all age groups are more than willing to use digital services for healthcare (Exhibit 2). In fact, older patients (those over 50) want digital healthcare services nearly as much as their younger counterparts. More than 70 percent of all older patients [..] A recent report from the European Union2 suggests that service type—not just channel—should be segmented by age; [..]
Myth 3: Mobile health is the game changer
[..] our survey shows that demand for mobile healthcare is not universal. It is therefore not the single critical factor in the future of healthcare digitization [..]
Myth 4: Patients want innovative features and apps
[..] But the core features patients expect from their health system are surprisingly mundane: efficiency, better access to information, integration with other channels, and the availability of a real person if the digital service doesn’t give them what they need. [..]
Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value
When going digital, many institutions—not only those in healthcare—think it is necessary to “go big” before they can achieve anything; they believe they must build a comprehensive platform with offerings along the entire spectrum of customer services. But our survey finds that it can be smarter to start small and act fast (Exhibit 4). [..] Surprisingly, across the globe, most people want the same thing: assistance with routine tasks and navigating the often-complex healthcare system.[..]patients most often cite “finding and scheduling physician appointments"[..] selecting the right specialist and support for repetitive administrative tasks such as prescription refills. What most of these services have in common is that they do not require massive IT investments to get started.
The third wave of digitization in healthcare: Getting started
Three steps can help healthcare companies begin their journey toward the third wave of digitization. The first step is to understand what it is that patients really want and the best way to give it to them. [..] Next, organizations should segment their services according to basic criteria such as the amount of investment required, estimated patient demand, and value created through the service.[..] And finally, just like organizations in other industries, healthcare companies should continually add new services to keep patient attention and build value. Once patients are familiar with the general idea of digital-service provision, organizations can begin offering more complex, high-value services, such as integrated-care companion apps or mobile health records....
The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:
61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
Care2.com 3 Ways Social Media Affects Your Happiness (If You Let It) Care2.com Social media in one form or another is here to stay, but the reviews are mixed at best about whether all of this online “connection” is actually good for our emotional...
Nursing staffs tap mobile devices, Internet resources for workplace needs FierceMobileHealthcare (press release) The Wolters Kluwer Health survey notes 73 percent say employer policies strictly prohibit direct patient care staff to have social...
The use of social media in healthcare has been widely advocated, but there is little evidence describing the current state of the science and whether or not these tools can be used to benefit patient populations.
We mapped the state of the existing literature evaluating the use of social media in patient and caregiver populations.
There is an extensive and rapidly growing body of literature available investigating the use of social media in patient and caregiver populations.
Most studies have been descriptive; however, with such widespread use, evaluations of effectiveness are needed.
In studies that have examined effectiveness, positive conclusions are often reported, despite the non-significant findings.
Strengths and limitations of this study
Our search was comprehensive and we included an extensive body of literature, across conditions, populations and study designs.
Social media is constantly evolving, leading to challenges in keeping the search updated.
A more in-depth analysis is needed on specific topics, conditions and populations to guide the use and implementation of social media interventions.
Apps have wide role in disease management Financial Times Smartphones also have a great deal of potential in managing long-term conditions such as asthma, diabetes and inflammatory bowel disease, says Hilary Thomas, chief medical adviser to KPMG in...
“The single most broken thing in healthcare is communication.
Vocera CMO Dr. Bridget Duffy, MD on The Future of Delivery
“The healthcare industry missed the PC revolution, it missed the internet revolution, and it can’t afford to miss the mobility and cloud revolution.
Former Apple CEO John Sculley at HISUM 2013 Keynote
“As healthcare innovators in this room, we know that changing the system is a slog. We’re fighting an uphill battle sometimes. But we will all face healthcare crises in our lives. And when we do, I would encourage everyone to harness those opportunities to remind us why we’re in healthcare innovationto begin with.”
Wildflower Co-founder and CEO Leah Sparks on How My Healthcare Experience Inspired My Company
“Machine learning makes a much better doctor than Dr. House.”
Khosla Ventures founder Vinod Khosla at HISUM 2012 Keynote
“Healthcare’s a fascinating market. It’s the only area where you wake up every day and you feel like you’re doing something for millions of people.”
Castlight Health Founder & CEO Giovanni Colella on Beyond the First Adopters: Digital Health at Scale
How to Engage Lurkers on Social Media Business 2 Community These are people who are following your social media account(s) consuming your content but not interacting with it (or you). They read the content but rarely ...