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Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy

Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy | BehaviourWorks threads | Scoop.it
Don't look now, but someone - in fact, lots of "someones" - are watching you. While marketing companies have been collecting data on us long before the age of the Internet, they were limited in the...
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BehaviourWorks threads
Interesting articles on behavioural economics and related topics
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Synesthesia: Why some people hear color, taste sounds

Synesthesia: Why some people hear color, taste sounds | BehaviourWorks threads | Scoop.it
Researchers have shed new light on synesthesia -- the effect of hearing colors, seeing sounds and other cross-sensory phenomena.

Via Jocelyn Stoller
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Do our genes tell us how to vote? Study of twins says they might

Do our genes tell us how to vote? Study of twins says they might | BehaviourWorks threads | Scoop.it
Findings indicate that voting Conservative (or not) is strongly influenced by genetics, whereas voting Lib Dem is affected by environment alone
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The History of Cognitive Overload - Farnam Street

The History of Cognitive Overload - Farnam Street | BehaviourWorks threads | Scoop.it
Highly successful people have many of the daily distractions of life handled for them, which allows them to better focus their attention.
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How the Survivor Bias Distorts Reality

How the Survivor Bias Distorts Reality | BehaviourWorks threads | Scoop.it
How the survivor bias distorts reality
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Good article on the danger of only looking at successes and ignoring reasons for failure

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The Wrong Font Can Kill You. Literally. Your Sales, Too. - Neuromarketing

The Wrong Font Can Kill You. Literally. Your Sales, Too. - Neuromarketing | BehaviourWorks threads | Scoop.it
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Neil Gains's insight:

The importance of getting the right fonts and their influence of cognitive fluency (ease of processing)

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Inspector Insight » Recognition vs Recall

Inspector Insight » Recognition vs Recall | BehaviourWorks threads | Scoop.it
Neil Gains's insight:

The difference between recognition and recall

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Think You Could Draw The Apple Logo From Memory? Think Again.

Think You Could Draw The Apple Logo From Memory? Think Again. | BehaviourWorks threads | Scoop.it
A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn't everything.
Neil Gains's insight:

Apple shouldn't stop using their logo. The fact that people can't recall the logo doesn't mean that they don't recognise it. Memory is fallible, but the brain is very good at spotting familiar objects )and attaching them to 'meaning'.

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Inspector Insight » 5 (or 10) Small Changes that can help you Influence Behaviour

Inspector Insight » 5 (or 10) Small Changes that can help you Influence Behaviour | BehaviourWorks threads | Scoop.it
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Liking vs. Wanting: Do brands and advertising have to be liked in order to sell? | Phil Barden Marketing Society Gym

Liking vs. Wanting: Do brands and advertising have to be liked in order to sell? | Phil Barden Marketing Society Gym | BehaviourWorks threads | Scoop.it

Liking vs. Wanting: Do brands and advertising have to be liked in order to sell? | Phil Barden Marketing Society Gym

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Thinking Straight in the Age of Information Overload

Thinking Straight in the Age of Information Overload | BehaviourWorks threads | Scoop.it
Our brain isn't organized to think straight in the age of information overload. This article explains how information overload shapes our memories.
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Do you really understand how people make decisions? The Must Read Book on Human Behaviour

Do you really understand how people make decisions? The Must Read Book on Human Behaviour | BehaviourWorks threads | Scoop.it
Thinking, Fast and Slow by Daniel Kahneman
Every time I revisit this book I discover new insights and learn more about human behaviour. I gleaned more from the introduction to this book than the...
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New Research Challenges View that Sight-Based Brain Sensory Network ... - Scicasts (press release) (registration) (blog)

New Research Challenges View that Sight-Based Brain Sensory Network ... - Scicasts (press release) (registration) (blog) | BehaviourWorks threads | Scoop.it
Jerusalem (Scicasts) — Scientists at the Hebrew University of Jerusalem, Germany and the USA have shown that the way in which the brain organizes its visual sense remains intact even in people who are blind from birth, and that at least the...
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Nine psychological reasons why we love lists

Nine psychological reasons why we love lists | BehaviourWorks threads | Scoop.it
The internet is awash with information that’s been sliced and diced into bite-sized chunks. Claudia Hammond explores the canny mind tricks behind the buzz.
Neil Gains's insight:

And they didn't even mention "the Top Ten effect"!

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Psychology of smiling: can you tell a fake smile from a genuine one?

Psychology of smiling: can you tell a fake smile from a genuine one? | BehaviourWorks threads | Scoop.it
Psychologist Richard Wiseman has devised a photographic test to check people’s empathy. Do you pass the test?
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Author of Nudge says ever more choice can be confusing. So let’s concentrate on choosing well | Cass Sunstein

Author of Nudge says ever more choice can be confusing. So let’s concentrate on choosing well | Cass Sunstein | BehaviourWorks threads | Scoop.it
Behavioural research suggests that we are prone to inertia, says the author of Nudge – hence we need to nurture our ability to discriminate
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Inspector Insight » Taxanomic vs Taskanomic

Inspector Insight » Taxanomic vs Taskanomic | BehaviourWorks threads | Scoop.it
Neil Gains's insight:

Why marketers, designers and researchers should think taskanomically instead of taxanomically

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Pain In The Brain Switches From Sensory To Emotional Processes Over Time - Medical Daily

Pain In The Brain Switches From Sensory To Emotional Processes Over Time - Medical Daily | BehaviourWorks threads | Scoop.it
Over time our perception of pain moves through different areas of the brain the more we're exposed to it.
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Revealed: how a chameleon changes colour

Revealed: how a chameleon changes colour | BehaviourWorks threads | Scoop.it
Altering the space between tiny crystals allows lizards to reflect a specific wavelength of light and camouflage themselves, study finds
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Piggy bank steals from users to help manage their savings

Piggy bank steals from users to help manage their savings | BehaviourWorks threads | Scoop.it
Digit is an automated savings service which moves small amounts of money into a separate account to help users save effortlessly.
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Our Brain's Navigation System Is As Active During Sleep As During Our Waking ... - Medical Daily

Our Brain's Navigation System Is As Active During Sleep As During Our Waking ... - Medical Daily | BehaviourWorks threads | Scoop.it
The brain's navigational cells — part of its "GPS system" — are as active during sleep as they are during waking hours.
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Why We Remember So Many Things Wrong - The New Yorker

Why We Remember So Many Things Wrong - The New Yorker | BehaviourWorks threads | Scoop.it
If we remember dramatic and emotional moments so well, why do most people forget what they were doing when the Challenger exploded?
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We Know How You Feel - The New Yorker

We Know How You Feel - The New Yorker | BehaviourWorks threads | Scoop.it
Face-scanning software is learning to read emotions, and the business world can’t wait. Raffi Khatchadourian on Affectiva.
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Here's Why Smart Marketers Use A/B Testing - Neuromarketing

Here's Why Smart Marketers Use A/B Testing - Neuromarketing | BehaviourWorks threads | Scoop.it
In this experiment, A/B testing produced surprising results that contradicted so-called best practices.
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