NEW YORK: Marketers need to be cautious about moving onto the brightest and shiniest neuroscientific tools in supporting their research efforts, according to Rachel Kennedy and Haydn Northover of the Ehrenberg-Bass Institute.
Colour, sound and shape are just as important as sugar and salt in determining how food tastes. Why do senses combine in our brains - and will a red light bulb really make cake sweeter? Tamal Ray takes us on a scientific tour of gastrophysics
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