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behavioural psychology
Tech changes by the second, people haven't for millenium
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Powerful influence through gaming principles

simple, powerful, infectious ... change people's habits for the better.

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Gamers solve scientist-stumping enzyme puzzle (Wired UK)

Gamers solve scientist-stumping enzyme puzzle (Wired UK) | behavioural psychology | Scoop.it
Thousands of gamers playing a crowd-sourced, citizen science project called Foldit have solved a puzzle that's stumped biochemists for more than a decade...
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"Paul Bloom: The origins of pleasure". How silly are we?! But knowing this helps us structure value systems....

TED Talks Why do we like an original painting better than a forgery?
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Has the Internet become an external hard drive for the brain?

Has the Internet become an external hard drive for the brain? | behavioural psychology | Scoop.it
Last year's annual question posed by Edge was "How is the Internet changing the way you think?" Several psychologists answered that it was becoming an extension of their minds.

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Rescooped by Roger Gorman from Gamification processes
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The next trend in social media? Real life gamification

The next trend in social media? Real life gamification | behavioural psychology | Scoop.it

Fresh out of Brazil is a new Facebook App that turns your relationship status into a game. The app has been developed by the toothpaste brand ‘Close Up Toothpaste’ and is part ... (The next trend in social media?


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Archive: Games solving Learning Crises. Interview - James Paul Gee | USC Annenberg Online Communities

Archive: Games solving Learning Crises. Interview - James Paul Gee | USC Annenberg  Online Communities | behavioural psychology | Scoop.it

I see game design and learning design (what a good professional teacher does) as inherently similar activities. The principles of "good games" and of "good learning" are the same, by and large. This is so, of course, because games are just well designed problem-solving spaces with feedback and clear outcomes and that is the most essential thing for real, deep, and consequential learning. These principles include (among others): making clear what identity the learning requires; making clear why anyone would want to do such learning; making clear how the learning will function to lead to problem solving and mastery; making the standards of achievement high and clear, but reachable with persistence; early successes; a low cost of failure that encourages exploration, risk taking, and trying out new styles; lots of practice of basic skills inside larger goal-based and motivating activities; creating and then challenging routine mastery at different levels to move learners upwards; using information and texts "just in time" and "on demand"; performance before competence (doing as a way of learning and being); getting learners to think like designers and to be able themselves to design; encouraging collaboration and affiliation with what is being learned as part of an identity and passion one shares with others; good mentoring by other people, as well as smart tools and technologies.


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Can Life Be As Browsable As The Web? Junaio Augmented Reality Creators Metaio Thinks So | Fast Company

Can Life Be As Browsable As The Web? Junaio Augmented Reality Creators Metaio Thinks So | Fast Company | behavioural psychology | Scoop.it

Metaio just transformed its Junaio Augmented Reality browser into a highly useful tool. Its new Scan function recognizes a range of real things--from pictures to QR codes to product barcodes--so it can supply extra info to its users about what it's looking at. This suggests a near future wherein everything from product demos to store offers could be delivered using AR.
Junaio's 3.0 release is a big transformation for the software--it included limited object recognition powers for about a year, but the new system is far more sophisticated. As well as relying on the usual AR sensor suite of GPS (to tell the software where the smartphone is on the planet), compass, and gyros to work out what angle the phone's camera is looking, it also uses feature tracking to give it a better idea of the objects in its field of view. As long as one of Junaio's channels or databases or the platforms of its developer partners has information on the object, it'll pop up on screen.


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What Facebook profile pictures really say

What Facebook profile pictures really say | behavioural psychology | Scoop.it
An experiment forming part of a Radio 4's science project shows some surprising things about social network profile pictures.
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QR codes to be used to help emergency responders find medical data on patients | QR Code Press

QR codes to be used to help emergency responders find medical data on patients | QR Code Press | behavioural psychology | Scoop.it
QR codes continue to integrate into the medical field as Connectyx Technologies unveils plans to inject the mobile technology into their popular MedFlash platform.
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Rescooped by Roger Gorman from Gamification GameMechanics
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Fun is the Future: Mastering Gamification

Google Tech Talk October 26, 2010 Presented by Gabe Zichermann. ABSTRACT Gamification is fundamentally rewriting the rules of engagement for product design and marketing.
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http://www.youtube.com/watch?v=mAnKvo-fPs0

Memory Blindness: watch this from min 1:18sec...     Memory blindness is an interesting area. Around 75% of us don’t take onboard anything like the data we thought we do. We're clearly not Jason Bourne! But the relevance of this topic is the misunderstanding of what goes into digital experiences. If we can not take on-board/absorb the very basic data why are our websites, services, info all screaming large amounts of data at us? Think ebay, Amazon etc... they all have to seriously re-think their interfaces and UX. My best advice; design sites like they were APPs. Namely simple simple simple! Afterall our conscious minds really are not as smart as we like to think they are. (… oh, and yes the sub conscious is. So this is where persuasive websites can subtly and powerfully influence our actions ensuring maximum value and conversions .. lots of tricks available, more of this later).

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Stuart Brown says play is more than fun | Video on TED.com

TED Talks A pioneer in research on play, Dr. Stuart Brown says humor, games, roughhousing, flirtation and fantasy are more than just fun. Plenty of play in childhood makes for happy, smart adults -- and keeping it up can make us smarter at any age.
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Rescooped by Roger Gorman from Neuroscience - Memory - Learning - Mindfulness - Motivation
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BPS Research Digest: Why is a touch on the arm so persuasive?

BPS Research Digest: Why is a touch on the arm so persuasive? | behavioural psychology | Scoop.it
Comments:Research into the persuasive nature of touchhttp://ow.ly/5DhY8 #psych #neuropsych - Heather McQuaidTags: psych, neuropsychby: Heather McQuaid...

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Ape and man ... insight into apes gives us more knowledge about our own minds

A fascinating 7 mins video of how man and ape think. You'll learn that chimps actually have better short term memory than man and works out practical solutions faster than us. Perhaps our evolution is less about the 0.2% difference in DNA and more that we mimic in a different way!

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5 Ways to Use Positive Psychology in Practice - PsychCentral.com (blog)

5 Ways to Use Positive Psychology in Practice - PsychCentral.com (blog) | behavioural psychology | Scoop.it
5 Ways to Use Positive Psychology in PracticePsychCentral.com (blog)Positive psychology is something that caught my attention because I got tired of focusing solely on illness and dysfunction.
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Geocaching – The GPS-based Treasure Hunt That Five Million People Are Playing (video) | Singularity Hub

Geocaching – The GPS-based Treasure Hunt That Five Million People Are Playing (video) | Singularity Hub | behavioural psychology | Scoop.it

Ten years after Ulmer’s first geocache 5 million geocachers around the world have logged more than 1.3 million caches on multiple websites. When the hobby celebrated its 10th anniversary last year there were nearly 600 separate commemorative events on six different continents – geocaching on Antarctica is one thing, partying there is another. More than 350 of those events were in the US. Geocaching has been covered by tons of local and online media and a few major ones. The Washington Post recently ran a TechCrunch article about the GeoMate Jr., a GPS device made simple so that five year olds with geocaching aspirations can join the fun. Much of the time, however, the hobby makes headlines because some non-geoacher mistook an oddly-placed ammo box of trinkets as something dangerous. Go figure.
So what’s so interesting about finding a slingshot? PRNewswire quotes Bryan Roth, one of the co-founders of geocaching.com, the global online headquarters: “People love treasure hunts. Just look at the popularity of the ‘Pirates of the Carribean’ and ‘Indiana Jones’ movies. …we’re able to deliver treasure hunting to everyone in a way that combines technology, outdoor recreation and a global community.” And, with a one-time cost of the GPS at about $100 it’s about as cheap as hobbies come. Says Roth, “Geocaching is accessible to everyone.” It gets even cheaper if you have an iPhone and maybe even more fun. The Geocaching app costs just $10 and locates the nearest geocache wherever you are with the push of a button.


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What Facebook Could Learn From Foursquare And Social Rewards

What Facebook Could Learn From Foursquare And Social Rewards | behavioural psychology | Scoop.it

Facebook is a meta hub for all social activity. Wouldn't you love to be rewarded for your time spent using it? Facebook Badges and Rewards may completely transform your social experience.


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The UK riots: the psychology of looting

The UK riots: the psychology of looting | behavioural psychology | Scoop.it
Zoe Williams: The shocking acts of looting may not be political, but they nevertheless say something about the beaten-down lives of the rioters (RT @susiebubble: Great article on the 'psychology of looting' via @guardiannews
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Why the SMS won’t become obsolete - $htmlTitle

Why the SMS won’t become obsolete - $htmlTitle | behavioural psychology | Scoop.it
Why the SMS won't become obsolete: ... an SMS can be sent and received. Businesses also need a stable technology...
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Rescooped by Roger Gorman from Gamification GameMechanics
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EpicWin: Pre-Release Trailer

EpicWin is an an iPhone app that combines a to-do list with a streamlined RPG, so you're rewarded for completing your real-world tasks with XP, loot and levelling-up.
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