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behavioural marketing
Wrangling psychology, behavioural economics, decision theory, and a good old dose of common sense together in a potent page for marketers and legislators to learn how to ask for and sell persistent, pervasive, and near-costless behaviour change using our hidden quirks, judgmental biases, and apparent irrationalities
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How to make a New Year’s non-resolution | Daniel Pink

How to make a New Year’s non-resolution | Daniel Pink | behavioural marketing | Scoop.it
Man, am I glad it's a new year. I need a re-boot. And as I contemplated my resolutions for 2012, I reached out to Kelly McGonigal for some guidance.
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Behavioral Economics Improve Workforce Health Decisions

Behavioral Economics Improve Workforce Health Decisions | behavioural marketing | Scoop.it
"@HRConnector: From SHRM Behavioral Economics: Improving Health: http://t.co/Q8s9Sugb" #in...
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gamalielemav - The behavioural Announcement, Psychological Trigger mechanisms, and Cultish Marketing Thought over

gamalielemav - The behavioural Announcement, Psychological Trigger mechanisms, and Cultish Marketing Thought over | behavioural marketing | Scoop.it
If you are an expert under the announcement and really wish to study everything that you can about a subject and as very much the best marks are constructed then, I offer, that you have studied, as cults are created and as they grow up and employ...
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Is It Irrational To Give Holiday Gifts?

Is It Irrational To Give Holiday Gifts? | behavioural marketing | Scoop.it
A behavioral economics guide to presents that will please their recipients—and make you look good.
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Dan Ariely » Blog Archive The Upside of Useless Stuff «

Dan Ariely » Blog Archive The Upside of Useless Stuff « | behavioural marketing | Scoop.it
[behavioral economics and marketing] @danariely on selling bottled air and the upside of [wanting] useless stuff http://t.co/lXEeV7AK...
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Marketing and marketers: Use the dark arts for good | Ethical Corporation

Marketing and marketers: Use the dark arts for good | Ethical Corporation | behavioural marketing | Scoop.it
RT @Ethical_Corp: Should we rely on marketers to help us change our behavioural habits - http://t.co/ffNBIblb #CSR #Marketing #Consumer #Behaviour...
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Should you consume today or save for tomorrow? - Hindu Business Line

Should you consume today or save for tomorrow? - Hindu Business Line | behavioural marketing | Scoop.it
Hindu Business LineShould you consume today or save for tomorrow?Hindu Business LineBoth classical and behavioural economics can explain his remorse. How? Consider first the classical argument.
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