Behavioural economics
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RSS commission new research into public perceptions of statistics

RSS commission new research into public perceptions of statistics | Behavioural economics | Scoop.it
A new survey by Ipsos MORI for the Royal Statistical Society and King’s College London shows just how wrong public opinion can be on key social issues such as
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Dan Ariely asks, Are we in control of our own decisions? | Video on TED.com

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.
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Dan Ariely: What makes us feel good about our work? | Video on TED.com

What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose.

Via Dan West
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Dan West's curator insight, June 20, 2013 9:42 AM

Great talk by Dan Ariely on motivation and that often money is not the best motivation be recognition of effort. It uses IKEA and Betty Crocker cake mix as examples. Good experiments to back it up.

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Dan Ariely: Our buggy moral code | Video on TED.com

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes).
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Jonah Berger: How to Make Your Marketing Campaigns Go Viral

Jonah Berger: How to Make Your Marketing Campaigns Go Viral | Behavioural economics | Scoop.it
Jonah Berger I recently spoke to Jonah Berger about how to make a marketing campaign go viral and why some fall short. Everyone wants to get attention for their brand but only few know how to do it right.
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