Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.
What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose.
Jonah Berger I recently spoke to Jonah Berger about how to make a marketing campaign go viral and why some fall short. Everyone wants to get attention for their brand but only few know how to do it right.
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