Behavioural Economics
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Even if behavioural economics isn't new, it is useful - Business - NZ Herald News

Even if behavioural economics isn't new, it is useful - Business - NZ Herald News | Behavioural Economics | Scoop.it
In Germany, about 12 percent of people consent to be organ donors; in Austria it's 99.9 percent. This huge gap is the product not of different cultures, different norms, or extraordinarily - New Zealand Herald
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Behavioural economics examples from the NZ herald

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Paul Bloom: Can prejudice ever be a good thing? | TED Talk | TED.com

Paul Bloom: Can prejudice ever be a good thing? | TED Talk | TED.com | Behavioural Economics | Scoop.it
We often think of bias and prejudice as rooted in ignorance. But as psychologist Paul Bloom seeks to show, prejudice is often natural, rational ... even moral. The key, says Bloom, is to understand how our own biases work -- so we can take control when they go wrong.
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Good talk on bias and prejudice and it's positive implications and how to respond when it goes too far and falls into a negative scenario

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The Behavior Wizard

The Behavior Wizard | Behavioural Economics | Scoop.it
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Behavioural economics tool giving info and support on how to change people's behaviour short, medium and long term

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The Behavioral Economics of Your New Year’s Resolutions

The Behavioral Economics of Your New Year’s Resolutions | Behavioural Economics | Scoop.it
It’s simple: decide not to decide. Here is how behavioral economics can help shape your habits and how you can make your New Year’s Resolution stick for good.
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Interesting and easy to read article on the power of temptation and habit. A bit basic and sensationalist but does make some interesting points and analogies.

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Lifesize cutouts of doctors and nurses causes a spike in healthy food sales at supermarket - Telegraph

Lifesize cutouts of doctors and nurses causes a spike in healthy food sales at supermarket - Telegraph | Behavioural Economics | Scoop.it
Customers buy more fresh fruit, smoked fish and canned fruit during five-week trial at a Morrisons’ store in Salford, Manchester
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A great example of priming in a morrisons super market.

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How organ donation is getting nudge in the right direction: trial could pave way for 100,000 extra donors each year

How organ donation is getting nudge in the right direction: trial could pave way for 100,000 extra donors each year | Behavioural Economics | Scoop.it
More than 100,000 extra people every year would sign up to become organ donors if they were asked to do so in the right way, a pioneering government trial has found.
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Self-interest seems to be the way to go!  Curiously, something that looks a bit like trying to use herding (i.e. thousands of other people do this…) was one of the least successful messages.  It shows that many behavioural principles need some careful translation into messaging – just telling people there’s a herd somewhere isn’t always enough!

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THE PREDATORY ALGORITHM | davetrott | Campaign Blogs

Amy Webb is a digital strategist and CEO of Webbmedia Group. So Amy is a powerful, intelligent woman. But Amy’s love life was a mess. Amy realised she
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Nice anecdote that gives you an insight into how to change your perceptions on a problem
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The science of sharing videos: marshalling the subjective

The science of sharing videos: marshalling the subjective | Behavioural Economics | Scoop.it
As we've just had Social Media Week, I’ve been thinking about the unnatural relationship between the commercial considerations of brands and the social motivations of their customers.
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Possible tool to use when evaluating shareable content based on pshychology

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2013 is not 1991; but it feels much worse and matters more

2013 is not 1991; but it feels much worse and matters more | Behavioural Economics | Scoop.it
In 1991, the economic crisis did not matter to most Indians. Why would the aam aadmi care whether you have enough forex to pay for two weeks’ imports or not? It doesn’t impact him.

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Interesting article as to why the economic crisis feels worse than it is in India (and could be applied ot many other countries) than it actually is from a behavioural economic perspective - loss aversion. People have more to lose now than ever before.

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James Surowiecki: The Surprising Complexity of Lobster Prices

James Surowiecki: The Surprising Complexity of Lobster Prices | Behavioural Economics | Scoop.it
In the past couple of summers, huge lobster harvests, believed by some to be a result of global warming, have sent prices tumbling.
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An interesting example of anchoring. By making lobsters cheap on the menu, despite their dropping price off the boat, it will make other items on the menu look more expensive and in turn reduce the value of a lobster.

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Inside the Coalition's controversial 'Nudge Unit' - Telegraph

Inside the Coalition's controversial 'Nudge Unit' - Telegraph | Behavioural Economics | Scoop.it
Deep inside Whitehall, psychologists are finding ways to make you insulate your loft, pay your taxes, and even quit smoking. Is the Coalition's controversial 'Nudge Unit' finally paying off?
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Good article on some of the nudge techniques and behavioural economics employed by the goverment to get us to do things from taking up loft insulation to collecting more tax.

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Scott Davidson (sdavidsonuk@gmail.com)'s curator insight, November 28, 2013 3:16 AM

I for one am delighted the 'nudge unit' has passed its probationary period and look forward to seeing more positive social nudges coming from the unit to improve the state of our nation (particularly its health) - find out more about them from this Telegraph piece

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Web Privacy, and How Consumers Let Down Their Guard

Web Privacy, and How Consumers Let Down Their Guard | Behavioural Economics | Scoop.it
Consumers insist that they treasure their online privacy. But their mouse clicks tell a far different tale, as the experiments of a behavioral economist show.
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Interesting behavioural article about what data people are willing to give up about themselves in exchange for something.
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Women look their oldest at 3.30pm every Wednesday - Telegraph

Women look their oldest at 3.30pm every Wednesday - Telegraph | Behavioural Economics | Scoop.it
Women look their oldest at 3.30pm every Wednesday, a study has found, because that is when energy levels plummet, work stress is at a peak and the effects of any weekend late nights finally kick in.
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Good article on how women feel on different days of the week. Good insight to what they're thinking to be able to target them more effectively.

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Tap emotional hot buttons to make your content go viral | Articles | Home

Tap emotional hot buttons to make your content go viral | Articles | Home | Behavioural Economics | Scoop.it
Want to create campaigns that strike a resounding chord? Here are three ways to make audiences care about—and share—your message.
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Good examples for how to create viral content

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Would Loyal Customers Pay for Rewards? - eMarketer - eMarketer

Would Loyal Customers Pay for Rewards? - eMarketer - eMarketer | Behavioural Economics | Scoop.it
Are your customers loyal enough to pay for the privilege of using your rewards program? The answer may be yes, based on recent research.
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People will pay money if they can save in the end. Shows the need to differentiate loyalty programmes

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The Neuroscience of Your Brain on Fiction

The Neuroscience of Your Brain on Fiction | Behavioural Economics | Scoop.it
Stories stimulate the brain. Metaphors like “He had leathery hands” rouse the sensory cortex.
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Psychological look at how stories can change the way we think
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occasional-paper-1.pdf

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Interesting (but long) paper on behavioural economics in the financial services industry

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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | Behavioural Economics | Scoop.it
Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats...
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Extreme use of emotions makes content more viral

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How Neuroscience Is Key to Successful Marketing Strategies

How Neuroscience Is Key to Successful Marketing Strategies | Behavioural Economics | Scoop.it
Researching how the brain works can help to find which marketing strategies work best.
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Good article about behavioural economics and marketing.

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Study: Receiving a Compliment has Same Positive Effect as Receiving Cash

Compliments may not pay the rent, but according to new research, they help improve performance in a similar way to receiving a cash reward.
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Nice study on the effects of positive reassurance. Can be used with CRM programme

 

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10 Psychology Tricks You Can Use To Influence People - Listverse

10 Psychology Tricks You Can Use To Influence People - Listverse | Behavioural Economics | Scoop.it
Before we get started, it’s important to note that none of these methods fall under what we would term the dark arts of influencing people. Anything that m
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Some interesting psychological tricks that can be used in marketing to influence people

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BehaviouralEconomicsForKidsWeb.pdf

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A really straight forward document on behavioural economics. The explanations are straight forward and use our children's behaviour to explain everything from the Endowment Effect to Over Confidence. A good overview and intro to behavioural economics.

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wildswans's curator insight, March 19, 2014 11:43 PM

Simplified for easy reading.

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15 Nudge Marketing Tactics | SEO Meets User Experience Part One

15 Nudge Marketing Tactics | SEO Meets User Experience Part One | Behavioural Economics | Scoop.it
Rand Fishkin from SEOMoz spoke at the New Media Expo (#NMX) in Las Vegas recently and I was lucky enough to snag a seat in the back of the p
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5 tactical uses of behavioural marketing from framing to ways of describing different desirable upgrades.

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10 Easy Activities Science Has Proven Will Make You Happier Today

10 Easy Activities Science Has Proven Will Make You Happier Today | Behavioural Economics | Scoop.it
A thankful message, spending on others, listening to music, happy daydreams and more...
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This is not only a great way of improving your own day but some of the studies that lay the foundation of these activities can be useful in terms of marketing. Let's face it, a communication that will make someone feel better has to be a good thing right?

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Why you’ll share this story: The new science of memes

Why you’ll share this story: The new science of memes | Behavioural Economics | Scoop.it
More and more of the things that set the internet on fire are of that species of charmingly moronic pairing of text and image that allows even the post-literate to feel like they have partaken of a shared cultural moment.
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Very interesting article about the probablity of a meme going viral. Has some insights into how to create a viral meme such as capturing the zeitgeist (think John Terry) or building on previous success (think Gangnam style). However, still sees success as an art than a science.

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