How does your brand get its messages to its customers? The first question you should ask is “how does my customer want to receive information?” With the public being information rich, the way we consume data has changed. What do I mean? Consider how you read a newspaper. Do you read it front to back, back to front? Do you skip the gossip column or scan to look for transfer gossip from your favourite football team. Do read each column in detail? The majority of people now scan headlines and pictures and read further it this grabs their attention. Making the right first impression has never been so important.
Marketers should think seriously before pushing out product messages. People think visually and as a result infographics have become the norm. Rather than trying to consume information from an article it helps the customer to absorb data by presenting it in a user friendly way.
Another example is video (click on the headline for a great example). Health information has traditionally been presented in a boring and clinical way. Perhaps it is time to think differently, creating visual versions of marketing material. Creating a buzz for your brand is all about creating content people will want to share. So if you’re a marketer wanting to get your messages notices, think visual.