Behaviour Change News
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Behaviour Change News
Tips and research on changing behaviour through effective tools such as community-based social marketing. More at www.beyondattitude.com
Curated by Ken Donnelly
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The problem with sustainability marketing? Not enough me, me, me

The problem with sustainability marketing? Not enough me, me, me | Behaviour Change News | Scoop.it
Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’
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Low Carbon Behaviour Change: The £300 million opportunity - Carbon Trust

Low Carbon Behaviour Change: The £300 million opportunity - Carbon Trust | Behaviour Change News | Scoop.it
UK workplaces can save over £300 million a year through behaviour change - encouraging employees to adopt behaviours that reduce energy use & waste
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Residents fined for shoddy garbage/recycling upkeep - Pique Newsmagazine

Residents fined for shoddy garbage/recycling upkeep - Pique Newsmagazine | Behaviour Change News | Scoop.it
Four Whistler residents have been given a $230 ticket for stockpiling garbage inside and leaving recycling outside their home. The issue came to light on...
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10 Steps to a Healthier Community through Social Marketing

10 Steps to a Healthier Community through Social Marketing | Behaviour Change News | Scoop.it
Community-based social marketing (CBSM) encourages individuals to make life changes that are good for them and their community.
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Homeowners who fail to control Japanese knotweed face criminal prosecution ... - Telegraph.co.uk

Homeowners who fail to control Japanese knotweed face criminal prosecution ... - Telegraph.co.uk | Behaviour Change News | Scoop.it
Home Office guidance updated this week says people can be fined up to £2,500 for not controlling invasive plant in move designed to tackle problem in residential areas
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Ken Donnelly's curator insight, November 20, 2014 3:24 PM

Wow. This is a different approach to invasive species control. It will be interesting to see how well it works.

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GlobeScan - Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study

GlobeScan - Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study | Behaviour Change News | Scoop.it
Findings from the 2014 National Geographic / GlobeScan Greendex: Consumer Choice and the Environment - A Worldwide Tracking Survey (Environmental concern has increased but behaviour is lagging according to New National Geographic/@GlobeScan Study ...
Ken Donnelly's insight:

This is not news to those of us that have been involved in behaviour change for some time. However, this research does show that the disconnect between awareness and behaviour adoption is a world-wide phenomenon.

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New skill sets are key to controlling herbicide resistant weeds, says ... - ABC Online

New skill sets are key to controlling herbicide resistant weeds, says ... - ABC Online | Behaviour Change News | Scoop.it
New skill sets are key to controlling herbicide resistant weeds, says ...
ABC Online
"So we know there's something missing... what we think is it's all about how we bring more expertise and understanding of human behaviour into the equation.
Ken Donnelly's insight:

It is not just about herbicides, but this article makes good points about how promoting the proper behaviours in order to stem the spread of invasive species requires the application of social science, particularly behavioural psychology, and not just hard science. We are finding this as well in promoting behaviours to  reduce phosphorous run-off from farms into lakes, streams and rivers. 


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China urges public to walk, ride bikes to help cut smog

China urges public to walk, ride bikes to help cut smog | Behaviour Change News | Scoop.it
China has issued a "behavioural standards" guide to combat pollution and reduce environmental damage

Via SustainOurEarth
Ken Donnelly's insight:

This is an interesting development in China. This instruction was in August, and it does suggest that the Chinese government expects that individual behaviour change plays an important role in environmental quality. I hope there will be some research available that quantifies the incidence of behaviour change and the change in environmental indicators.


Obviously China's air quality issues do not rest solely on the behaviours of its citizens. But on the other hand, with a population of 1.4 billion residents, there may be significant benefits if they can get people to make some simple changes to their environmental behaviours.


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Unhealthy behaviours at root of one-third of all days spent in Ontario ... - National Post

Unhealthy behaviours at root of one-third of all days spent in Ontario ... - National Post | Behaviour Change News | Scoop.it
National Post
Unhealthy behaviours at root of one-third of all days spent in Ontario ...
National Post
People seem to know what they need to do to live long and healthy lives.
Ken Donnelly's insight:

While Community-Based Social Marketing has been primarily focused on fostering sustainable behaviours related to environmental issues, we have been applying it as well in the fields of health and occupational safety.


This article highlights the social and economic costs of unhealthy behaviours, and demonstrates the need for applying the behaviour change techniques, that have been so successful in the environmental field, to health as well.

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Student Switch Off, saving energy through behaviour change, Ashden Award winner - YouTube

Ken Donnelly's insight:

Love this program, similar to UBC's Do It In The Dark program.

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School scheme unable to boost healthy eating and activity among kids - Science Codex

School scheme unable to boost healthy eating and activity among kids - Science Codex | Behaviour Change News | Scoop.it
School scheme unable to boost healthy eating and activity among kids Science Codex They suggest that a change in these activities "may require more intensive behavioural interventions with children or upstream interventions at the family and...
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Applying science to natural resource policy issues: Social science ...

Applying science to natural resource policy issues: Social science ... | Behaviour Change News | Scoop.it
It turns out that there is a science to encouraging voluntary landowner practices: the social science of behavior change using the tool of community-based social marketing. Rather than a fuzzy “outreach” concept, we are ...
Ken Donnelly's insight:

Chesapeake Bay Trust is an example I often use in my seminars and consulting of success in fostering behaviour change through community-based social marketing.

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3 easy ways to tell if a viral photo is bogus

3 easy ways to tell if a viral photo is bogus | Behaviour Change News | Scoop.it

"Many people posting it wrote that the photo was taken during the recent Nepal earthquakes, and that it depicts 'a brother protecting his sister.' Pretty heartwarming, right? It’s the exact sort of thing your aunt would share on Facebook. A perfectly clear, resonant message about survival and empathy and inequality, all that good stuff.  There’s only one problem: That picture is fake."


Via Seth Dixon
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Courtney Barrowman's curator insight, May 27, 2015 10:43 AM

course resource, life resource :)

Eden Eaves's curator insight, May 27, 2015 1:05 PM

This picture supposedly taken in Nepal of a brother protecting his younger sister due to recent earthquakes is, in fact, false. These kinds of photos portraying helpless people in foreign countries are often created to increase Instagram likes and retweets on twitter. Some times are real photos of someone or something going through tragedy, but often they are not.    

Wendy Zaruba's curator insight, June 2, 2015 9:21 AM

This is a GREAT Tip for checking out all those sad stories you see on Facebook and Twitter.  Once again Thank You Google!!

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Environmentalists chase 'dragons of inaction' - Victoria News

Environmentalists chase 'dragons of inaction' - Victoria News | Behaviour Change News | Scoop.it
Psychological and structural barriers keep many people from fighting climate change despite good intentions, say experts
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The North Face Aims to Recycle More Than 100000 Lbs of Textiles in 2015 ... - Sustainable Brands

The North Face Aims to Recycle More Than 100000 Lbs of Textiles in 2015 ... - Sustainable Brands | Behaviour Change News | Scoop.it
The North Face today announced the expansion of its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S.
Ken Donnelly's insight:

Textiles are a very significant contributor to climate change and are readily recyclable. It doesn't matter if it is wearable or not, put it in the nearest donation bin. You will also be helping fund charities that do important community work.

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What Influences Whether Owners Pick Up After Their Dogs? - Pacific Standard

The presence or absence of suitable receptacles for bags is not the whole picture.
Ken Donnelly's insight:

I often use "stoop and scoop" as an example of a social norm. It was not that long ago that no-one picked up after their dogs. Now, most do, and those who don't attract a lot of anger.


If you think it may not be possible to change a social norm around the behaviour you want to promote, just remember that many people every day walk around carrying a small bag of dog poop. 20 years ago it would have been difficult to see that coming.

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Homeowners who fail to control Japanese knotweed face criminal prosecution ... - Telegraph.co.uk

Homeowners who fail to control Japanese knotweed face criminal prosecution ... - Telegraph.co.uk | Behaviour Change News | Scoop.it
Home Office guidance updated this week says people can be fined up to £2,500 for not controlling invasive plant in move designed to tackle problem in residential areas
Ken Donnelly's insight:

Wow. This is a different approach to invasive species control. It will be interesting to see how well it works.

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Awareness Is Overrated

Awareness Is Overrated | Behaviour Change News | Scoop.it
It feels really good to raise awareness — it just doesn't accomplish all that much. (Awareness Is Overrated but easy. Behaviour change requires work and investment.
Ken Donnelly's insight:

Well said in simple language, this article points out the gap between awareness and behaviour, and provides some good examples. After reading, you may wish to bookmark. Then it will be available one day to provide it to a senior manager or supervisor who you wish to convince to try marketing directly to Behaviour Change.


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Behavioural change key in preventing farming tragedies - Cork News

Behavioural change key in preventing farming tragedies - Cork News | Behaviour Change News | Scoop.it
Behavioural change key in preventing farming tragedies
Cork News
Behavioural psychology is to be used in farm health and safety programmes, with the number of deaths on Cork farms so far this year at four, the highest in the country.
Ken Donnelly's insight:

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I am currently working with the British Columbia Forest Safety Council to deliver a CBSM program to reduce accidents in the forestry sector. I have felt for a long time that there is an opportunity to save lives and lost time by applying behavioural psychology to the promotion of safe practices. I am excited to see that there is a program being employed on farms in Cork, and I will be following this project with great interest.


If you read this article, you will see the classic conundrum: farmers have the correct attitude and knowledge about safety, but the behaviours don't necessarily follow. A perfect opportunity to apply CBSM principles to improve safety.

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Relationship between environmental issues and human behaviour in l...

A study conducted in the UK established a relationship between environmental issues and human behavior in low-income areas. Do similar relationships exist wo...
Ken Donnelly's insight:

I have often heard people say that it is difficult to foster sustainable behaviours by people with low-income. Usually, the narrative is something like: "they are too busy trying to get food on the table to worry about environmental issues."


This study finds that not to be true. You don't have to read the whole report, but at least read the executive summary, particularly if you are working with low-income populations as part of the target audience for your behaviour change programs.

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Resources - BehaviourWorks Australia

Resources - BehaviourWorks Australia | Behaviour Change News | Scoop.it
Behaviour Works @MonashMSI have put out collection of things 2 read/watch/visit for those working in behaviour change http://t.co/DSzmBVYEyK
Ken Donnelly's insight:

There are some tremendous resources here for people involved in creating behaviour change.

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Promoting green behaviour: don't mention the environment! - Eco-innovation Action Plan

Promoting green behaviour: don't mention the environment! - Eco-innovation Action Plan | Behaviour Change News | Scoop.it
European Commission - Promoting green behaviour: don't mention the environment! (How to #nudge efficiently towards #green behaviour? Don´t mention the environmental gains..Interesting read!
Ken Donnelly's insight:

This interesting research demonstrates that there was more success in changing environmental behaviour by applying social pressure than in promoting the environmental benefits. An example of the power of social norms in fostering sustainable behaviour.

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Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider

Employee Engagement: Why Motivating the Elephant Is Better Than Rewarding the Rider | Behaviour Change News | Scoop.it

Many organisations are grappling with the same question: How do we create an employee reward and recognition programme designed to deliver widely adopted and sustained pro-environmental behaviours?


Via Blue Sky Change, Bobby Dillard
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