Programmatic Advertising Baltics
2.1K views | +0 today
Programmatic Advertising Baltics
Selected Ad Tech industry news by a Baltic office of global advertising technology company http://www.crimtan.com  head-quartered in London, UK. Established in 2009 it is a private company managed by computer engineers, data scientists and online advertising experts. If curios to find out more drop me a message http://www.vcita.com/v/stirnagun/contact
Curated by Guntis Stirna
Your new post is loading...
Your new post is loading...
Scooped by Guntis Stirna
Scoop.it!

Crimtan signs real-time taxi ad deal with BrightMove

Crimtan signs real-time taxi ad deal with BrightMove | Programmatic Advertising Baltics | Scoop.it
Crimtan has signed a partnership deal with digital taxi advertising company BrightMove, which will allow advertisers to target audiences online and from taxi rooftops based on their location.
By assigning audience profiles to each London postcode, the hyperlocal agreement will make it possible to change the ads displayed on the top of a taxi as it moves between different audience groups.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

P&G's Pritchard to Agencies: Your Complexity Not Our Problem

P&G's Pritchard to Agencies: Your Complexity Not Our Problem | Programmatic Advertising Baltics | Scoop.it

On stage, Mr. Pritchard addressed a range of digital topics, including giving a positive review of P&G's use of programmatic buying. "It's gone well for us," he said. "What it has produced is the ability to reach people on a mass scale with greater precision. It's improved our ROI, and what I think we are going to do is keep upgrading and continuing to grow over time." He added: "There is no question it will extend into the TV world at some point. … So it's just something that's going to happen."

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Confessions of a media buyer: 'Nobody wants to rock the boat'

Confessions of a media buyer: 'Nobody wants to rock the boat' | Programmatic Advertising Baltics | Scoop.it
The TV-buying model still has a chokehold on digital spending. Nobody wants to throw out the plan and lead clients to something new. That requires education or requires them to do something they may not be ready to do, like build an attribution model. Now we’re talking real work. Especially at bigger agencies where you have years of legacy thinking.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Programmatic Display Vs Google Search | ExchangeWire.com

Programmatic Display Vs Google Search | ExchangeWire.com | Programmatic Advertising Baltics | Scoop.it
ExchangeWire investigates whether Google's removal of right hand ads would cause advertisers to move search budgets into display in the short term.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Why Marketers Need to Be More NASA

Why Marketers Need to Be More NASA | Programmatic Advertising Baltics | Scoop.it
Many attribution models will place too great an emphasis on last-click channels, ignoring or under representing channels that may have played a crucial role earlier in the purchase process. This challenge can be overcome by developing a dynamic model that allocates weights algorithmically. By breaking down data silos to focus on the individual customer path, the model can calculate weightings based on performance and channel synergies observed across all tracked customer paths
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Ad Blockers Will Force Reforms in Online Marketing.

Ad Blockers Will Force Reforms in Online Marketing. | Programmatic Advertising Baltics | Scoop.it
Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers. Adblocking tools can evolve to actually help match consumer demand with advertisers’ supply in ways that don’t rely on surveillance-fed guesswork. I am talking about a technology that I call “intentcasting.” This is where you and I do the advertising, notifying a marketplace that we need some product or service. For example: “I need a sump pump for a flooded basement, ASAP,” or “I need the sensor on my Nikon camera cleaned without sending it off somewhere.”
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Eye-Opening Digital Marketing Stats

Eye-Opening Digital Marketing Stats | Programmatic Advertising Baltics | Scoop.it
The Interpublic Group's Magna Global research group found that digital continues to catch up with TV in terms of advertising. The company says television will account for 38.4 percent of the $503 billion international ad market this year and will drop to 38 percent in 2016, per The New York Times. Meanwhile, Magna Global saiddigital ad spend jumped 17 percent in 2015 to almost $160 billion and will lift another 13 percent next year.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

How Blank Display Ads Managed to Tot Up Some Impressive Numbers

How Blank Display Ads Managed to Tot Up Some Impressive Numbers | Programmatic Advertising Baltics | Scoop.it
Clicks are counted as a surrogate for attention, and still used as our most important currency (i.e. cost-per-click). They are also the principal signal in a control system that governs a giant machine.
Sure, every control system has a little noise in its signals. Sunspots cause garage doors to open, I suppose.
But in this case, the issue for advertisers would arise when clicks that mean nothing (noise) overwhelm the clicks that indicate, or result from, interest in the advertising message (signal). When the signal gets below some threshold—"you're breaking up!"—even a little noise can render it useless.
Guntis Stirna's insight:

...and we still have majority of advertisers sticking fanatically to Post Click events exclusively, not trusting any other measurements even provided by third party ad-servers. 

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Programmatic TV: More 'In Their Own Words'

Programmatic TV: More 'In Their Own Words' | Programmatic Advertising Baltics | Scoop.it
Some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

The 3 biggest marketing attribution challenges - iMediaConnection.com

The 3 biggest marketing attribution challenges - iMediaConnection.com | Programmatic Advertising Baltics | Scoop.it
Vendors can be unknowingly incentivized to travel down paths that lead to bad attribution information. Last touch or last click is so prevalent that it can attract marketers to simply focus on the last ad for credit and business. It's a broken model and an unfortunate way things have evolved.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

adjust Brings Marketing Analytics To Connected TVs

adjust Brings Marketing Analytics To Connected TVs | Programmatic Advertising Baltics | Scoop.it
Connected TVs are in their early days as ad platforms, but they have the potential to be extremely disruptive to the TV ad space. Already, on-demand TV and movie streaming is altering the space for traditional models: Netflix is slated to surpass CBS, Fox, ABC and NBC for viewing by 2016.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Personalisation Drives Engagement and Conversions

Personalisation Drives Engagement and Conversions | Programmatic Advertising Baltics | Scoop.it
The number one benefit of personalised creative is higher response and engagement rates
Guntis Stirna's insight:

Dynamic creative enables Crimtan to ensure the best possible ad, containing relevant products and offers, is shown to each user. Creative can be alternated depending on any of the data points we have available for a user.

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Programmatic Explodes in Sweden

Programmatic Explodes in Sweden | Programmatic Advertising Baltics | Scoop.it
The number of publishers in Sweden offering their inventory via programmatic nearly doubled between 2013 and 2014. According to research, 66% of publishers in the country have now made their inventory available for programmatic buying via a supply-side platform.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

PAUL GOAD FOR THE KEY ADVANTAGES IN FRONT OF  DIGITAL INDUSTRY

PAUL GOAD FOR THE KEY ADVANTAGES IN FRONT OF  DIGITAL INDUSTRY | Programmatic Advertising Baltics | Scoop.it

The growth in programmatic is progressive, and the opportunities provided by that sector are increasing constantly. Programmatic is top trend globally for advertisers, agencies, publishers. And the goal is always only one – to make effective contact between brands and customers and generate maximum performance with digital campaigns.

Reaching the right audiences on – line and best engagement depends extremely on technologies which directly affects brands’ proper communication and ROI.

How to choose programmatic partner, what are the challenges for 2016?

I asked one of the first in that field – Paul Goad, founder of one of the largest technological companies Crimtan."

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

My Day as a Moment Marketer

My Day as a Moment Marketer | Programmatic Advertising Baltics | Scoop.it
‘Moment marketing’: ad tech vendors & advertisers want to capture consumer attention at a moment in time, where offline environment triggers online action.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Ditch Stereotypical Audience Profiling

Ditch Stereotypical Audience Profiling | Programmatic Advertising Baltics | Scoop.it
Stephen Upstone, CEO and founder, LoopMe says audience definitions are no longer relevant and why opening your mind will make your advertising better.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns

Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns | Programmatic Advertising Baltics | Scoop.it
More marketers are growing their in-house ad-buying capabilities as a result of heigtened concern around fraud and transparency
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Primesight strikes 'hyperlocal' digital targeting deal

Primesight strikes 'hyperlocal' digital targeting deal | Programmatic Advertising Baltics | Scoop.it
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to "amplify" OOH campaigns with location-based digital display ads.
Guntis Stirna's insight:

Crimtan's technology will allow Primesight clients to "amplify" their OOH campaigns with location-based digital display ads by targeting web and app users in the same locations.

Crimtan's so-called 'hyperlocal' targeting delivers ads to any postal sector and uses additional wi-fi, e-commerce and GPS data. All data is entirely anonymous.

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Shining the Spotlight On Eastern Europe

Shining the Spotlight On Eastern Europe | Programmatic Advertising Baltics | Scoop.it
Marketers in Eastern Europe are just beginning to grasp the basics of programmatic technology – resulting in a rapid growth in programmatic spend of over 110% last year – but overall adoption of programmatic remains low due to poor understanding of the technology and how it can be used to boost ROI. 
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

It's About Time, Literally: Ad Industry Eyes Temporal Planning

It's About Time, Literally: Ad Industry Eyes Temporal Planning | Programmatic Advertising Baltics | Scoop.it
In a move that signals a potential shift in the way the ad industry thinks about its most fundamental principles of media planning -- reach and frequency -- a leading media planning software provider
has created a way to calculate it based on the amount of time consumers actually spend with media. The new tool, which will be introduced by Telmar early next year, isn't intended to replace
conventional reach and frequency models that are gospel for many advertisers and agencies, but is designed to give them another way of looking at it: a temporal way.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Websites can keep ignoring “Do Not Track” requests after FCC ruling

Websites can keep ignoring “Do Not Track” requests after FCC ruling | Programmatic Advertising Baltics | Scoop.it
Websites will not be forced to honor consumers' "Do Not Track" requests as the Federal Communications Commission today dismissed a petition that would have imposed new requirements on companies like Google and Facebook.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Ad blocking and the future of free content – Tech Weekly podcast by Guardian Tech Weekly | Free Listening on SoundCloud

Stream Ad blocking and the future of free content – Tech Weekly podcast by Guardian Tech Weekly from desktop or your mobile device
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

Why Now Is the Time for Advertising and Marketing Technologies to Converge

Why Now Is the Time for Advertising and Marketing Technologies to Converge | Programmatic Advertising Baltics | Scoop.it
The most important long-term benefit is fixing the fragmented experience consumers have every day. When advertising data and marketing data reside in different systems—sometimes within different companies—you can't deliver a consistently intelligent experience across channels that wins customers' hearts in real time.
more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

An interview with Tapad CEO Are Traasdahl on connecting traditional TV ads with digital campaigns

An interview with Tapad CEO Are Traasdahl on connecting traditional TV ads with digital campaigns | Programmatic Advertising Baltics | Scoop.it

Cross-device solves the issue of supply by massively extending the reach of a TV audience. Marketers understand the power of TV and video’s sight, sound and motion format, but they also have a limited budget to spend and rely on a certain view frequency to drive results. Extending the TV audience across devices allows marketers to reach their frequency needs, optimize their spend and get a holistic view of how each device is impacting goals. It also allows them to intermix ad formats or sequential messages within a single campaign.

more...
No comment yet.
Scooped by Guntis Stirna
Scoop.it!

The next battle in the programmatic wars: direct response vs. brand advertising.

The next battle in the programmatic wars: direct response vs. brand advertising. | Programmatic Advertising Baltics | Scoop.it

Buying the cheapest CPMs for the highest CPAs is no longer the be all and end all. The performance segment’s overall share of voice must be — and I predict will be — significantly calibrated downwards. All of the traditional performance metrics including CPMs, CPAs and cost-per-click (CPC) and click-through-rates (CTRs) will take a backseat to new currencies of measurement like time spent and brand affinity that more accurately capture consumer engagement.

Guntis Stirna's insight:

Crimtan technology and strategies create tailored campaigns that
reach consumers at every stage of the customer journey http://crimtan.com/services/

more...
No comment yet.