New Consumer Research Report Shows Mistargeting Still Rampant | Janrain | Behavioral Marketing | Scoop.it
Pity the poor marketer. Despite our earnest efforts to win over consumers with more personalized marketing, we’re still getting it wrong an alarming amount of the time. In Janrain’s annual tracking study of consumer attitudes about personalization, 96 percent of consumers report receiving mistargeted marketing. That stat has not budged to any meaningful degree in... Read more »

Via Jean-Michel Franco