Behavioral economics
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Behavioral economics
Understanding the economic decisions of individuals. Why humans make the decisions they do?
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Daniel Kahneman: The riddle of experience vs. memory | Video on TED.com

TED Talks Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently.
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Dan Ariely on "Predictably Irrational" | Dan Ariely | Big Think

Ariely wanted to break out of the strict form of an academic paper.
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The testosterone trap - The Australian

The testosterone trap - The Australian | Behavioral economics | Scoop.it
The testosterone trapThe AustralianNeuroeconomics proposes the idea that understanding how people make economic choices needs to involve neurobiology, brain chemistry and behavioural psychology alongside traditional economic maths models.
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