What Are The Economics Behind The Black Friday Sales? Forbes I'll take a little more of an abstract take on this since I know some behavioral economics but am not a retail insider. Question 1: How do the stores actually make money on this?
TED Talks Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
TED Talks Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in "monkeynomics" shows that some of the silly choices we make, monkeys make too.
Behavioral economics findings affect our decisions about money: Part 2 Michigan State University Extension The first article observed the concept that the more a consumer understands the basis of their financial decision-making, the more they can...
DANIEL KAHNEMAN is the Eugene Higgins Professor of Psychology Emeritus at Princeton University and Emeritus Professor of Public Affairs at the Woodrow Wilson School of Public and International Affairs.
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