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How to Avoid Expensive Marketing Mistakes | Business Matters

How to Avoid Expensive Marketing Mistakes | Business Matters | Beginners Internet Marketing | Scoop.it
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to avoid making expensive mistakes.
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Beginners Internet Marketing
My pick of useful info that makes few assumption on prior knowledge of how to use the web to market your business
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SEO: Search me

SEO: Search me | Beginners Internet Marketing | Scoop.it
I’ve never claimed to be an SEO expert, and – to be honest – I’m pretty sceptical when people claim advanced proficiency in this area.
Coffeemate49's insight:

I agree - you can get all of the complex actions right but still miss out on ranking as high as they could be if you've not done the basics well.  Such things hit your relevance (to the searched phrase) and also searcher response - in factors such as click through rate and bounce rate.


What's more.  If you've got all of the more complex things right, improving the basics can bring rapid ranking improvement.  The reverse is not however true 

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NEWS: Photos boost retweets 35% | b2bmarketing.net

NEWS: Photos boost retweets 35% | b2bmarketing.net | Beginners Internet Marketing | Scoop.it
Tweets which include photos have up to 35 per cent more retweets, according to new research into effective tweets across verified accounts carried out by the social network.
Coffeemate49's insight:

This principle applies to updates posted in any social network.

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The Beginner’s Guide to Content Marketing | b2bmarketing.net

The Beginner’s Guide to Content Marketing | b2bmarketing.net | Beginners Internet Marketing | Scoop.it
This introductory guide is designed to help business-to-business marketers get to grips with the basics of content marketing. It talks marketers through step-by-step planning, implementing and maintaining a successful content marketing programme.
Coffeemate49's insight:

Content is now the hub of most services offered by Living Streams - SEO, social m&n updates and engagement marketing.  

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PPC for Startup Marketers: An Introductory Guide

PPC for Startup Marketers: An Introductory Guide | Beginners Internet Marketing | Scoop.it
Learn the essentials that can help you get your PPC marketing in full gear with this helpful guide.
Coffeemate49's insight:

Getting the foundations right is the ESSENTIAL FIRST STEP to PPC advertising that delivers results worth multiple times the cost.

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Twitter Images Now Show Automatically in Your Stream

Twitter Images Now Show Automatically in Your Stream | Beginners Internet Marketing | Scoop.it

"Twitter just made images automatically visible in your stream: Here's what you need to know."  It important with LinkedIn updates and will be now for tweets.

Coffeemate49's insight:

Described in this article as a 'slight tweak' - the impact has the potential to be massive.

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Three Ways to Juice Your Marketing Results Using Color

Three Ways to Juice Your Marketing Results Using Color | Beginners Internet Marketing | Scoop.it
Brand Management - You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us. That has implications ...
Coffeemate49's insight:

Perhaps one of the most overlooked areas of marketing - examined by one of my favourite internet marketing research companies.

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How Not to Steal People's Content on the Web

How Not to Steal People's Content on the Web | Beginners Internet Marketing | Scoop.it
Learn how to give proper credit to content you've sourced from other locations on the internet.

Via Mary Thomas
Coffeemate49's insight:

Sharing is caring but only if you attribute.

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Take the Time to Understand Your Customer

Take the Time to Understand Your Customer | Beginners Internet Marketing | Scoop.it
Knowing how your customer base consume content is crucial. There is litte point
focusing your brand's attention on content and websites that they do not visit or use.
Coffeemate49's insight:

Content may be king but it has to be the right content.

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Value of Google ads queried by eBay

Value of Google ads queried by eBay | Beginners Internet Marketing | Scoop.it
A study by online retailer eBay has found that paying for keyword advertising on search engines does not boost its sales.
Coffeemate49's insight:

Ebay's comment is fine when you have their brand, but it really isn't relevant to the average SME.  Adwords may be cheaper overall than gaining page 1 search ranking for many desired search phrases.  And using Adwords to test / refine the conversion of your website for a particular phrase, before spending the time and money on SEO, is always a good idea.  

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Understand why your marketing needs to take account of mobiles

Understand why your marketing needs to take account of mobiles | Beginners Internet Marketing | Scoop.it
Mobile use of the internet is rapidly increasing , impacting websites and pro-active marketing. Learn what you should be doing about it.
Coffeemate49's insight:

Have you been putting off considering what your business needs to do about the trends for people to access the internet from mobile devices?  It's time to stop - watch the video to start the ball rolling. 

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12 Most Little Known Tricks to Use On LinkedIn

12 Most Little Known Tricks to Use On LinkedIn | Beginners Internet Marketing | Scoop.it
Master connector Shelly Kramer shares the 12 Most Little Known Tricks to Use On LinkedIn.
Coffeemate49's insight:

If your company is B2B, you really should be using LinkedIn.  And if you're going to use LinkedIn, you need to know some of the detail.

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Do You Share Links On Twitter? Soon You’ll Have Two Fewer Characters To Use In Your Tweets - AllTwitter

Do You Share Links On Twitter? Soon You’ll Have Two Fewer Characters To Use In Your Tweets - AllTwitter | Beginners Internet Marketing | Scoop.it
Do You Share Links On Twitter?Soon You’ll Have Two Fewer Characters To Use In Your Tweets...

Via Tina Cook
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How to Avoid Expensive Marketing Mistakes | Business Matters

How to Avoid Expensive Marketing Mistakes | Business Matters | Beginners Internet Marketing | Scoop.it
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to avoid making expensive mistakes.
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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups | Social Media Today

The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups | Social Media Today | Beginners Internet Marketing | Scoop.it
It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.
Coffeemate49's insight:

Couldn't agree more - don't put all of your eggs in one basket and keep that 'diet' balanced

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How to Be the Master of Your Own Fate Online

Digital sharecropping can destroy your business overnight. But you don't need to take that risk.
Coffeemate49's insight:

I feel like I should apologise for highlighting two articles so close together, but I guess great articles are like buses.   Read this article to avoid 'digital serfdom'

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6 Tips for Wooing Customers with an Enchanting Business Blog

6 Tips for Wooing Customers with an Enchanting Business Blog | Beginners Internet Marketing | Scoop.it
Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. But it really doesn’t need to be. You just need to observe a few simple rules.
Coffeemate49's insight:

Write it for your readers rather than yourself - how true

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29 Awesome Things You Didn't Know About Google (But Should)

29 Awesome Things You Didn't Know About Google (But Should) | Beginners Internet Marketing | Scoop.it
What would the internet be without Google? Sure, there are other search engines out there, but the world's biggest and arguably its best one serves up over one billion results out of Mountain View, Calif., every day to people in 146 countries.

It...
Coffeemate49's insight:

Great article to get you wondering what else you can do via Google

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The One Mistake Almost Everybody Makes on Twitter [Quick Tip]

The One Mistake Almost Everybody Makes on Twitter [Quick Tip] | Beginners Internet Marketing | Scoop.it
Learn the one mistake practically all of us are making on Twitter, and how you can ensure you don't make it moving forward!
Coffeemate49's insight:

Not sure that nearly all of us make this mistake.  But it would certainly be easy for beginners to.

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SEO jargon-buster - eSellerMedia.com

SEO jargon-buster - eSellerMedia.com | Beginners Internet Marketing | Scoop.it
At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why.
Coffeemate49's insight:

Not a bad list but it's missing a few terms, uses jargon in places within the descriptions and is in alphabetical rather than logical order.  Think I'll take 'the wheeel', improve it and publish it at www.themktgengineer.com

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Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog

Is Google+ Approaching Twitter's Marketing Value? - Rand's Blog | Beginners Internet Marketing | Scoop.it
Coffeemate49's insight:

Still sticking to my prediction that 2013 is the year of Google+ and video fro UK SMEs - so here's some independent backing from Moz.

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Ban social media as a distraction? No, it boosts productivity | TechRepublic

Ban social media as a distraction? No, it boosts productivity | TechRepublic | Beginners Internet Marketing | Scoop.it
Any manager who thinks staff should be banned from using social media at work is seriously misguided and could be doing grave damage to the business.
Coffeemate49's insight:

Whether you're going to ban employee use of social networks or encourage its use so that everyone is promting your business, you now need a documented employee social networking / media policy

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The ultimate guide to creating a solid brand strategy

The ultimate guide to creating a solid brand strategy | Beginners Internet Marketing | Scoop.it
Coffeemate49's insight:

Ask someone to define "brand" and you get a deep and confident inhale followed by a few words of preamble, starting with one that indicates the coming statement will be replete with logic and certitude, and continuing with a few words that restates the question as a declaration, "Well, brand is a…" quickly followed by some sputtering that ends up in a verbal morass of conflicting descriptions.

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10 big content marketing trends to look out for in 2013 | memeburn

10 big content marketing trends to look out for in 2013 | memeburn | Beginners Internet Marketing | Scoop.it
Coffeemate49's insight:

Social Influenceand content may nowbe the top 'two'  factors in Google's search ranking algorithm, but the way to get the former is with the latter.  Is monitoring content trends one of your top priorities? 

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7 inexpensive social media management tools for brands | Articles | Home

7 inexpensive social media management tools for brands | Articles | Home | Beginners Internet Marketing | Scoop.it
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
Coffeemate49's insight:

An up to date useful debate - read comments as well as the article itself.

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11 Tips on using #Hashtags Effectively on Twitter

11 Tips on using #Hashtags Effectively on Twitter | Beginners Internet Marketing | Scoop.it
As a marketer, you have used tweets and the advertising features on Twitter. But, have you also used hashtags? If you have, has it been as much as you could?
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