I’ve never claimed to be an SEO expert, and – to be honest – I’m pretty sceptical when people claim advanced proficiency in this area.
I agree - you can get all of the complex actions right but still miss out on ranking as high as they could be if you've not done the basics well. Such things hit your relevance (to the searched phrase) and also searcher response - in factors such as click through rate and bounce rate.
What's more. If you've got all of the more complex things right, improving the basics can bring rapid ranking improvement. The reverse is not however true
This introductory guide is designed to help business-to-business marketers get to grips with the basics of content marketing. It talks marketers through step-by-step planning, implementing and maintaining a successful content marketing programme.
Content is now the hub of most services offered by Living Streams - SEO, social m&n updates and engagement marketing.
A study by online retailer eBay has found that paying for keyword advertising on search engines does not boost its sales.
Ebay's comment is fine when you have their brand, but it really isn't relevant to the average SME. Adwords may be cheaper overall than gaining page 1 search ranking for many desired search phrases. And using Adwords to test / refine the conversion of your website for a particular phrase, before spending the time and money on SEO, is always a good idea.
Mobile use of the internet is rapidly increasing , impacting websites and pro-active marketing. Learn what you should be doing about it.
Have you been putting off considering what your business needs to do about the trends for people to access the internet from mobile devices? It's time to stop - watch the video to start the ball rolling.
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to avoid making expensive mistakes.
It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.
Couldn't agree more - don't put all of your eggs in one basket and keep that 'diet' balanced
Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. But it really doesn’t need to be. You just need to observe a few simple rules.
Write it for your readers rather than yourself - how true
What would the internet be without Google? Sure, there are other search engines out there, but the world's biggest and arguably its best one serves up over one billion results out of Mountain View, Calif., every day to people in 146 countries.
Great article to get you wondering what else you can do via Google
At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why.
Not a bad list but it's missing a few terms, uses jargon in places within the descriptions and is in alphabetical rather than logical order. Think I'll take 'the wheeel', improve it and publish it at www.themktgengineer.com
Ask someone to define "brand" and you get a deep and confident inhale followed by a few words of preamble, starting with one that indicates the coming statement will be replete with logic and certitude, and continuing with a few words that restates the question as a declaration, "Well, brand is a…" quickly followed by some sputtering that ends up in a verbal morass of conflicting descriptions.
Social Influenceand content may nowbe the top 'two' factors in Google's search ranking algorithm, but the way to get the former is with the latter. Is monitoring content trends one of your top priorities?