Some of humanity's earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlours, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people. Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries.
To celebrate its landmark 140th anniversary Heineken is putting its evolution since 1873 online for designers everywhere to ‘remix’ a bottle of the future. Entrants will have the freedom to play with and remix treasured images from the brand’s 140 year past, to create an iconic Heineken bottle of the future. An interactive design hub featuring hundreds of historic visuals has been set up including a wide variety of Heineken treasures, such as the first bottle labels and iconic early 20th century ads.