beer
Follow
Find
4 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by marimcewan
Scoop.it!

Specific Beer Brands Linked To More ER Visits - RTT News

Specific Beer Brands Linked To More ER Visits - RTT News | beer | Scoop.it
Specific Beer Brands Linked To More ER Visits
RTT News
Budweiser ranks number one among most consumed beer brands among people with alcohol-related ER visits, a new study shows.
more...
No comment yet.
Scooped by marimcewan
Scoop.it!

Beer - Wikipedia, the free encyclopedia

Beer is an alcoholic beverage produced by the saccharification of starch and fermentation of the resulting sugar. The starch and saccharification enzymes are often derived from malted cereal grains, most commonly malted barley and malted wheat.[1] Most beer is also flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. The preparation of beer is called brewing.

Beer is the world's most widely consumed alcoholic beverage,[2] and is the third-most popular drink overall, after water and tea.[3] It is thought by some to be the oldest fermented beverage.[4][5][6][7]

Some of humanity's earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlours,[8] and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people.[9][10] Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries.

more...
No comment yet.
Rescooped by marimcewan from JWT WOW
Scoop.it!

Heineken, 'Remix our Future'

To celebrate its landmark 140th anniversary Heineken is putting its evolution since 1873 online for designers everywhere to ‘remix’ a bottle of the future. Entrants will have the freedom to play with and remix treasured images from the brand’s 140 year past, to create an iconic Heineken bottle of the future. An interactive design hub featuring hundreds of historic visuals has been set up including a wide variety of Heineken treasures, such as the first bottle labels and iconic early 20th century ads.


Via JWT_WOW
more...
No comment yet.
Scooped by marimcewan
Scoop.it!

Glassware for Beer - BeerAdvocate

Glassware for Beer - BeerAdvocate | beer | Scoop.it
Glassware for beer, tips and types of glassware.
more...
No comment yet.
Rescooped by marimcewan from Psychology of Consumer Behaviour
Scoop.it!

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity - PSFK | beer | Scoop.it

Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design.


Via k3hamilton
more...
Tyler Negus Snidow's curator insight, December 12, 2012 7:26 AM

 

 

So far this year - consumers have been invited to be photographers for Ben & Jerry's, directors Doritos TV spots, package designers for Pringles, flavor developers for Lay's, McDonald's & Arizona Tea and graphic designers for  Harley Davidson.

 

 Good thing we're creative.  And free.