Even worse, too heavy a reliance on marketing automation in lieu of the kind of best practices that actually make it work properly can do a lot of damage to your content marketing strategy. After all, content marketing—and, really, all inbound marketing—relies, to a large extent, on your company’s reputation. Before they’re going to raise their hands and identify themselves as prospects and leads, visitors to your website (or consumers of any other content you create) need to know, like, and trust you. They need to believe you’re working with their best interests in mind, that you care about them as individuals, and that what you have to say means something important to them personally. Of course, it’s not possible to scale personalized email and social media messaging to the extent that it can support your business without some form of automation. But when your automated emails sound robotic, you suddenly draw the curtain back and shout out loud to your prospects, “You’re just cogs in this machine I’ve built, so stand in line and let me place you on my conveyor belt!” And that doesn’t leave your prospects feeling very good.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.