Becket Business Studies
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Government of Canada Encourages Waterloo Region Start-up Businesses - FedDev Ontario

Government of Canada Encourages Waterloo Region Start-up Businesses - FedDev Ontario | Becket Business Studies | Scoop.it
Government of Canada Encourages Waterloo Region Start-up Businesses
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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | Becket Business Studies | Scoop.it

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....


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gringoadepto's curator insight, March 7, 2014 11:27 PM

Is the socialization of life enforcing herd instinct ?

Diane Rivens's curator insight, March 26, 2014 1:51 PM

Digitial Marketing simply cannot be ignore any longer!

Trenzcape's curator insight, June 21, 2014 2:28 AM

Social Marketing moves ahead of even Email, SEO and Mobile  in terms  of marketing oppurtunities!

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Is being an entrepreneur a nightmare?

Is being an entrepreneur a nightmare? | Becket Business Studies | Scoop.it
Becoming an entrepreneur is a popular aspiration for millions of people, but the reality can be tough. Here 10 successful entrepreneurs talk about the downsides of their jobs.
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Britain's Five Most Exciting Start-Up Businesses

Britain's most exciting start-up businesses have an exciting future, a new ranking of the 100 most promising companies reveals. Here's the top five.

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Almost a quarter of businesses don't carry out any relationship marketing: report

Almost a quarter of businesses don't carry out any relationship marketing: report | Becket Business Studies | Scoop.it

Loyal customers are extremely important for businesses as constantly attracting new shoppers and converting them into customers is a costly process.

 

In fact data from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 shows the value of building customer relationships, as 70% of respondents agreed that “it is cheaper to retain than acquire a customer.”

 

Similarly, nearly half (49%) agreed that “pound for pound, we achieve better ROI by investing in relationship over acquisition marketing”.However businesses aren’t necessarily making a huge effort to retain their customers, as just 30% of companies say they are “very committed” to relationship marketing, with 22% conducting no relationship marketing at all....


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Jeff Domansky's curator insight, August 28, 2013 2:08 PM

Engagement for retnsion is not just smart, it's cost-effective. Why 25% of business don't do it is a mystery and a competitive advantage for those who do.

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Born Celebrity | Creative Entrepreneurs Building Brands with Big Impact (& Personality)

Born Celebrity | Creative Entrepreneurs Building Brands with Big Impact (& Personality) | Becket Business Studies | Scoop.it
http://t.co/MkdKveEAuR Discover a higher level to life and business, by having me as your mentor.
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Customer Service on Twitter Sees 63 Percent Increase in Brands Sending 50+ Tweets Per Day

Customer Service on Twitter Sees 63 Percent Increase in Brands Sending 50+ Tweets Per Day | Becket Business Studies | Scoop.it
Top brands increase customer service investment and responsiveness on Twitter
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How to Select a Franchise?

How to Select a Franchise? | Becket Business Studies | Scoop.it
Finding a good franchise is a little like buying eggs at a rural, open-air market. All of them may look okay but how do you know they are? Are they fresh?

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Daren Coudriet's curator insight, December 18, 2012 12:18 PM

This article creatively compares the buying of a franchise with the purchase of eggs. Surprisingly, there are some interesting parallels to both processes.

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How to Get Funding from Angel Investors - Small Business - WSJ.com

Angel investors are individuals willing to invest in promising, start-up businesses. But they expect hefty profits and a persuasive business plan.
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How to start a café or coffee shop - Startups.co.uk: Starting a business advice and business ideas

How to start a café or coffee shop - Startups.co.uk: Starting a business advice and business ideas | Becket Business Studies | Scoop.it
The industry Who is it suited to?Finding premises Rules and regulations   The Industry Over the past couple of decades the UK has been steadily moving towards the kind of well-established café culture countries such as France and Italy …...
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coffee shops trade association 

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Work on Your Business, Not In It for Success

Work on Your Business, Not In It for Success | Becket Business Studies | Scoop.it

Via Daniel Watson
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