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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | becket business studies | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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How 'Nightmare' Producer Tim Haskell Turned NYC's First Haunted House Into a Year-Round Business

How 'Nightmare' Producer Tim Haskell Turned NYC's First Haunted House Into a Year-Round Business | becket business studies | Scoop.it
Tim Haskell has transformed the first haunted house in New York City into a mix of theatre, audience participation and scares that won't stop evolving.
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Dame Mary Perkins: Specsavers - Startups

Dame Mary Perkins: Specsavers - Startups | becket business studies | Scoop.it
From the outset, Doug and Mary Perkins planned Specsavers as a business that would not be sold or floated. Their three children all work in the company, and she hopes that their grandchildren will too.
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Donut - entrepreneur website

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Cosmetics & Fragrances - 2013 - Executive Summary

The Key Note Cosmetics & Fragrances market report for 2013 includes Cosmetics & Fragrances market research, Cosmetics & Fragrances industry analysis, industry statistics, leading Cosmetics & Fragrances company profiles and the most recent Cosmetics...
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Employees

Overview of employing people – including recruitment, management and legal obligations
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How they grew - Startups

How they grew - Startups | becket business studies | Scoop.it

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Mr Jones's curator insight, November 1, 2013 6:30 PM
Great resource to locate entrepreneurs and their start ups. As well as these examples, good to look at the case studies of recently started businesses. Use the drop down list headed 'how they started'.
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How to earn money through youtube

How to earn money through youtube | becket business studies | Scoop.it

Are you wondering how to earn money through Youtube ? If so, then you need to understand why people use Youtube and how Youtube work. Just like other electronic social media network sites, Youtube is bubbling with activity and traffic. This has made it stand out among the most active sites in the virtual world and as verified by some Google data, Youtube has captured a global attention.


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