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Rescooped by Veronika Vasilyeva from A Cultural History of Advertising
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Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy

Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy | Beauty matters | Scoop.it

"back in the day, it was unthinkable that the marketplace had anything to offer women (because Marxism had feminist theory by the throat).  And the very idea that women might be empowered through work in the cosmetics industry was blasphemy.  Indeed, feminist critics (and the popular press) just assumed that men made beauty advertising, as a thinly veiled attempt to keep women down.

Imagine my surprise when I learned that Cover Girl makeup had been started by a woman named Mary Ayres, who had worked her way up from being a secretary at a major ad agency just after World War II.  As the story unfolded in the tapes I listened to while sitting in that venerable museum, I was dumbfounded to learn that teams of women had been involved in this campaign from that day forward. I found that the men had taken (or been given) most of the credit. But the women had struggled with them to try and make the commercials more inclusive (less blonde-with-blue-eyes, more people of color), as well as more realistic. And these struggles occurred alongside the push for workplace equality in the late 1960s and early 1970s, Cover Girl’s heyday (and mine).  So, these women worked for their own equality, while they produced this campaign. All along, however, the campaign was intended to appeal to the ordinary American girl and, as such, had an ethos that was quite different from other cosmetics advertisers...'

 

http://muse.jhu.edu/journals/advertising_and_society_review/v013/13.4.scott01.html

 


Via k3hamilton
Veronika Vasilyeva's insight:

In the past, not very far than 10 years marketplace had anything to offer women online. This was a real buty cutter for specially bussiness women who are short of time in between work and household. 

After internet widely started to be used in several countries online bussiness grow was tremendous and it helped specially to women who cares about their beauty.

Today lucky women have everything infront of them just a click away. They can chose every beauty product online while they are working, even during their very important meetings.

Cosmetic world now is the biggest industry for beauty focused men and women but finding best and trustable sites is a matter. Among several stores and shopping sites I can reccomend well known one of the good retailer Strawberrynet.com. There are more sites which everybody can reccomend but finding the sites that is commonly accepted and trustable would not be very easy. Beauty is matter in terms of finding good shopping platforms.

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Rescooped by Veronika Vasilyeva from A Cultural History of Advertising
Scoop.it!

Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy

Cover Girl Makeup: A Classic Story of Women in Advertising | Double X Economy | Beauty matters | Scoop.it

"back in the day, it was unthinkable that the marketplace had anything to offer women (because Marxism had feminist theory by the throat).  And the very idea that women might be empowered through work in the cosmetics industry was blasphemy.  Indeed, feminist critics (and the popular press) just assumed that men made beauty advertising, as a thinly veiled attempt to keep women down.

Imagine my surprise when I learned that Cover Girl makeup had been started by a woman named Mary Ayres, who had worked her way up from being a secretary at a major ad agency just after World War II.  As the story unfolded in the tapes I listened to while sitting in that venerable museum, I was dumbfounded to learn that teams of women had been involved in this campaign from that day forward. I found that the men had taken (or been given) most of the credit. But the women had struggled with them to try and make the commercials more inclusive (less blonde-with-blue-eyes, more people of color), as well as more realistic. And these struggles occurred alongside the push for workplace equality in the late 1960s and early 1970s, Cover Girl’s heyday (and mine).  So, these women worked for their own equality, while they produced this campaign. All along, however, the campaign was intended to appeal to the ordinary American girl and, as such, had an ethos that was quite different from other cosmetics advertisers...'

 

http://muse.jhu.edu/journals/advertising_and_society_review/v013/13.4.scott01.html

 


Via k3hamilton
Veronika Vasilyeva's insight:

In the past, not very far than 10 years marketplace had anything to offer women online. This was a real buty cutter for specially bussiness women who are short of time in between work and household. 

After internet widely started to be used in several countries online bussiness grow was tremendous and it helped specially to women who cares about their beauty.

Today lucky women have everything infront of them just a click away. They can chose every beauty product online while they are working, even during their very important meetings.

Cosmetic world now is the biggest industry for beauty focused men and women but finding best and trustable sites is a matter. Among several stores and shopping sites I can reccomend well known one of the good retailer Strawberrynet.com. There are more sites which everybody can reccomend but finding the sites that is commonly accepted and trustable would not be very easy. Beauty is matter in terms of finding good shopping platforms.

more...
No comment yet.