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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Pairing Digital with Event Marketing is a Thing of Beauty

Pairing Digital with Event Marketing is a Thing of Beauty | BEAUTY + SOCIAL MEDIA | Scoop.it
BareMinerals drives brand awareness and customer engagement with a nationwide tour and digital campaign.
Cristin Grogan's insight:

Bare Minerals starts to pair digital with event marketing as the makeup brands travels to six different cities to drive brand awareness and introduce new customers to it's product line.  The company has launched a digital campaign to go along with the tour that includes a YouTube video series and a Twitter vending machine that rewards customers that tweet using the #GOBARE.  Bare Minerals says "The idea is that we start the conversation online but ultimately, with that mainstream interest that we're seeing in the marketplace, we're able to push you out to the right physical doors where you can have that high-touch experience with a beauty ambassador."

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Juan Pablo's curator insight, March 4, 8:47 PM

Very interesting!

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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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Nars Tests Pinterest's Selling Potential

Nars Tests Pinterest's Selling Potential | BEAUTY + SOCIAL MEDIA | Scoop.it
Nars' is running an experiment to see if Pinterest can drive meaningful sales.
Cristin Grogan's insight:

In the first endeavor of it's kind, NARS is choosing to debut it's Satin Lip Collection by making it available for purchase only by clicking on product images pinned to boards on Pinterest, testing to see if Pinterest can truly generate meaningful sales.

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Is social video the new commercial? - Luxury Daily

Is social video the new commercial? - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands push social video instead of traditional TV commercials, as a way to engage with their audiences, spread brand awareness, and target their ideal consumers.

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Blush.com Announces Partnership with YouTube Sensations Elle and Blair Fowler

Blush.com Announces Partnership with YouTube Sensations Elle and Blair Fowler | BEAUTY + SOCIAL MEDIA | Scoop.it

Blush.com, the social media network for cosmetics junkies nationwide launches partnership with YouTube beauty gurus Elle and Blair Fowler.

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Target deploys prolific group of social-media gurus to win over consumers

Target deploys prolific group of social-media gurus to win over consumers | BEAUTY + SOCIAL MEDIA | Scoop.it
In early February, several high-powered consultants arrived at Target Corp
Cristin Grogan's insight:

Super retailer, Target, adds bloggers and social media gurus as a new powerful asset to their digital and social marketing efforts.  As these beauty bloggers become sounding boards for Target executives, they also become powerful brand ambassadors, already having the ear of thier respective large, captive audiences.  Using famed bloggers, tastemakers and influencers enables brands to reap the benefits of leveraging that large captive audience, also happening to be Target's demographic, who are ready and willing to purchase based on what these beauty, fashion and lifestyle bloggers say.

 

I always recommend that growing beauty, cosmetic, fashion and luxury brands incorporate bloggers into their social media marketing strategy.  It's a great way to grow your brand and initiate buzz about your products.

 

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Lady de Cosmetic Announces “Share & Score” 25% Discount Facebook Contest

Los Angeles, CA (PRWEB) April 01, 2013 Lady de Cosmetic, the online makeup retailer widely known for their vast inventory of quality cosmetics products at discount prices, has launched a new contest on their Facebook page, designed to bring more...
Cristin Grogan's insight:

Sure, Lady de Cosmetic, is widely known for their vast inventory of cosmetics products at discount prices...But perhaps more interesting is their great use of Facebook strategy which includes offering incentives to fans who share their pages with friends. 

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Condé Nast puts magazines on video

Condé Nast puts magazines on video | BEAUTY + SOCIAL MEDIA | Scoop.it
In search of ad dollars to replace dwindling income from magazines, Condé Nast launched several original Web video series that attempt to leverage the brand recognition of its titles.
Cristin Grogan's insight:

Publisher CondeNast Taps into social platform YouTube to expand their ad dollars. The publishing company has begun taking content from it's failing print magazine and pushing it to video in hopes to expand reach and engagement.  Capitalizing on the continued growth of beauty and how-to-videos, the fastest growing categories of online videos, they have allocated more of their budget to producing videos, as vide ads produce higher margins than any other type of digital advertisement.

 

Others would have liked to have seen the move sooner, signaling that YouTube is still an important platform in the digital social media realm.

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Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson

Dermablend's 'Go Beyond the Cover' YouTube video featuring 'Zombie Boy', Rick Genes,  leads Dermablend to announce him as their new spokesperson.

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Using YouTube to Generate Sales - Luxury Daily - Internet

Using YouTube to Generate Sales - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

YouTube doesn't have 'shopping-cart' capabilities just yet.  So how are Fendi, Burberry, and other luxury brands driving sales on their YouTube pages?

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