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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Reuters special report guides brands on avoiding pitfalls in Asia

Reuters special report guides brands on avoiding pitfalls in Asia | BEAUTY + SOCIAL MEDIA | Scoop.it

As overseas brand expansion continues to be a major focus of cosmetics brands, especially in Asia, Reuters compiles a special report on building successful brand strategies...

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Is Social Media Marketing Successful? | Business 2 Community

Is Social Media Marketing Successful? | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Should social media marketing success be based purley on ROI results?  [Infographic]

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Using YouTube to Generate Sales - Luxury Daily - Internet

Using YouTube to Generate Sales - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

YouTube doesn't have 'shopping-cart' capabilities just yet.  So how are Fendi, Burberry, and other luxury brands driving sales on their YouTube pages?

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Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet

Dolce & Gabbana direct-links to ecommerce via restyled YouTube page - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury brands look toward YouTube as 'an ecommerce option that drives traffic right back to its online store'.  Check out how Dolce & Gabbana completley overhauls their YouTube page in order to encourage customers to get in the shopping mood!

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Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

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Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential

Talk is cheap, but words can make you buy Jennifer Waters's Consumer Confidential | BEAUTY + SOCIAL MEDIA | Scoop.it

Companies turn to social media and the web to inclue 'hip' words to help define trends and communicate with consumers.  This seems to be growing in importance as cosmetics and beauty companies try to capture the attention of the 'hip' and 'young' millenial...

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Social Media Takes Center Stage at Premier Vegas Beauty Forum

The Mane, Style and Face Forum breaks new ground as it takes on the digital media revolution, providing social media marketing and education as a part of it's expo this October!

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Discontinued Cosmetics Get a Second Chance Thanks to Social Media - Skin Deep

Discontinued Cosmetics Get a Second Chance Thanks to Social Media - Skin Deep | BEAUTY + SOCIAL MEDIA | Scoop.it

Previously discontinued cosmetics return to the shevles thanks to social media and consumer engagement!

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Nail Polish is the New Lipstick Effect - Euromonitor

Nail Polish is the New Lipstick Effect - Euromonitor | BEAUTY + SOCIAL MEDIA | Scoop.it

Euromonitor's Head of Global Personal Care and Beauty Research, Irina Babalova, explores the fast growing nail polish category and forecasts the future for premium brands.

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