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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Sephora's Smart Social and Digital Makeover - Forbes

Sephora's Smart Social and Digital Makeover - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it

With 'digital in their DNA', Sephora continues to blend technology with cosmetic innovation, as they bring iPads into retail stores, ramp up their mobile technology, and engage customers with advanced social networking and e-commerce strategies.

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African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile

African Americans, Hispanics are fastest adopters of mobile shopping activities - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Market research indicates that Hispanic and African-American consumers outplace the total population in various mobile shopping behaviors including using mobile devices to read product reviews, locate retailers and store shopping lists.

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Kerastase and Flirt! Cosmetics Ups Social Media Strategy - Luxury Daily - Internet

Kerastase and Flirt! Cosmetics Ups Social Media Strategy - Luxury Daily - Internet | BEAUTY + SOCIAL MEDIA | Scoop.it

Luxury marketers continue to look towards social media as a way to socially engage potential customers, and create further 'buzz' about their products.  Aggregating , syndicating and moderation social content pulls users in.

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