BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

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Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile

Is Pinterest’s mobile play stronger than Facebook’s? - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest finally gets an official app...Could it's mobile marketing abilities be better than Facebook's?

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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Does a Cleaning-Equipment Company Belong on Pinterest?

Does a Cleaning-Equipment Company Belong on Pinterest? | BEAUTY + SOCIAL MEDIA | Scoop.it

What can the beauty industry learn about Pinterest from a Cleaning-Equipment Company...?

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Social Outbound Engagement and the Beauty Industry | GCIMagazine.com

Social Outbound Engagement and the Beauty Industry | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Evergeen content alert! As more consumers include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue.

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