BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Revlon Expanding in Social Media

Revlon Expanding in Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it
Ronald Perelman said the company will be 30 percent digital in 2013.
Cristin Grogan's insight:

Revlon Inc. chairman Ronald Perelman, who has admitted that he never uses a computer and that "We at Revlon never used social media" recently stated in an interview with Women's Wear Dailiy that “In 2013, we will be 30 percent social media, digital."

Their plans also include cutting print advertising by as much as 25%.

 

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community

Dove Rescues You From Split Ends [Social Media Case Study] | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

"Dove has partnered with Indiblogger, an Indian bloggers community to involve bloggers and start conversations about the new product, through a blogging contest entitled ‘Beautiful Ends to your Beautiful Braids’!"

Cristin Grogan's insight:

To introduce a new shampoo, Dove partnered with Indiblogger, an Indian bloggers community, to introduce a new shampoo.  Facebook was folded into the campaign as well, by driving the blogging community to the Dove page for an additional contest and ways to share the Dove brand by sending friendship messages to those in their network.  This case study shows how powerful creative bloggers can be in selling and marketing a product.

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L’Oréal Paris Tops L2’s Digital IQ Index®: Hair Care & Color - Aveda & Redken Round Out Top 3, Also Named Digital “Geniuses”

L’Oréal Paris Tops L2’s Digital IQ Index®: Hair Care & Color - Aveda & Redken Round Out Top 3, Also Named Digital “Geniuses” | BEAUTY + SOCIAL MEDIA | Scoop.it
New York, NY (PRWEB) February 27, 2013 L'Oréal Paris took the top spot in L2’s inaugural Digital IQ Index®: Hair Care & Color study.
Cristin Grogan's insight:
L'Oreal Paris lives at the top in this inaugural report that benchmarks the digital competence of 53 global Hair Care & Color brands on 675 data points across four dimensions: Site, Digital Marketing, Social Media, Mobile.
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American beauty: Cosmetics mogul Josie Maran on why green is gorgeous

American beauty: Cosmetics mogul Josie Maran on why green is gorgeous | BEAUTY + SOCIAL MEDIA | Scoop.it

Josie Maran, one of the largest proponents of the green cosmetics movement, talks about her beauty and skincare line and the power of natural products.

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Industry progress with social media so far in 2012…

Industry progress with social media so far in 2012… | BEAUTY + SOCIAL MEDIA | Scoop.it

With a recent poll finding a company's social media activity makes them appear more 'accessible and responsive' with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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How social networks bring notice to beauty retailer Stockn’Go

How social networks bring notice to beauty retailer Stockn’Go | BEAUTY + SOCIAL MEDIA | Scoop.it

Online-only health and beauty retailer, Stockn'Go talks about their social media marketing success: "There's no other channel that offers what social marketing offers".  

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5 Social Media Tips to Create Intimate Relationships | Christopher Ryan

5 Social Media Tips to Create Intimate Relationships | Christopher Ryan | BEAUTY + SOCIAL MEDIA | Scoop.it

"Think of social media the way you apply makeup...Your social media presence should be personal and intimate to form a virtual beauty party."

*A little guest post action on my blog this week, from social media whiz, Christohper Ryan, whom you can follow at @TopherJRyan on Twitter!*

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Globalization of Pinterest signals power as sales tool - Luxury Daily

Globalization of Pinterest signals power as sales tool - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Brands utilize Pinterest to drive consumers to engage with more of their social media channels and drive sales by using it as a 'digital showroom'.

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Dove bids to banish negative Facebook ads | News | Marketing Week

Dove bids to banish negative Facebook ads | News | Marketing Week | BEAUTY + SOCIAL MEDIA | Scoop.it

Dove launches Facebook app that replaces negative body image ads with it's own 'real beauty' ads in it's continuing crusade to encourage positive body image.

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Nail Polish is the New Lipstick Effect - Euromonitor

Nail Polish is the New Lipstick Effect - Euromonitor | BEAUTY + SOCIAL MEDIA | Scoop.it

Euromonitor's Head of Global Personal Care and Beauty Research, Irina Babalova, explores the fast growing nail polish category and forecasts the future for premium brands.

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Report finds 'showrooming' practice spreading to premium beauty sector

Report finds 'showrooming' practice spreading to premium beauty sector | BEAUTY + SOCIAL MEDIA | Scoop.it
According to the most recent Premium Market Report, the practice of 'showrooming', whereby consumers check out products in the shops before buying online, is spreading to the premium fragrance & beauty sector.
Cristin Grogan's insight:

'Showrooming', a consumer purchasing trend that greatly impacted technology retailers like Best Buy may now be hitting the premium beauty sector.  The process of 'showrooming' may be gaining popularity due to the wide embrace of social media and digital technology by cosmetics brands.

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Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub | BEAUTY + SOCIAL MEDIA | Scoop.it

"Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launched Front Row at Fashion..."

Cristin Grogan's insight:

 Beauty.com, a division of drugstore.com, has partnered with Mass Relevance, a leader in social curation and integration, by recently launching a campaign entitled "Front Row at Fashion Week".  Behind the scenes, Mass Relevance's social engagement platform discovered, filters and displays the real-time conversations that drive the social hub experience.  At the front, users are able to get an exclusive and unique view into fashion week by integrating all social platforms into once place.  They were able to turn a live event into an online, social experience for fans and customers, something that will continue to grow in online popularity as social media integration continues to grow.

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Dove® Takes Over Social Media Giving American Women The Power To Pay the Positive Beauty Messaging Forward

ENGLEWOOD CLIFFS, N.J., March 8, 2013 /PRNewswire/ -- 33 million women made over advertising that highlighted...
Cristin Grogan's insight:

In it's second year, the 'Dove Ad Makeover' campaign allows users to target ads that negatively affect self-esteem in the social media ecosystem, allowing users instead to propel positve beauty messages to be seen by as many women as possible in the social sphere.  Last year 33 million women joined Dove's first Ad Makeover, which not only helped to spread the positive message, but enhanced Dove's branding and placement within the social media realm.

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eNail Supply Expand their Beauty Range as a Result of Social Media Feedback

eNail Supply Expand their Beauty Range as a Result of Social Media Feedback | BEAUTY + SOCIAL MEDIA | Scoop.it
The popular online retailer, eNail Supply have been increasingly using their social media platform to monitor customer feedback and establish what is hot and what is not in the world.
Cristin Grogan's insight:

In the quest "to ensure they remain the first choice for customers who only want the best beauty products", popular online retailer, eNail Supply, turns to social media to research and monitor consumer feedback, determine what's trendy, what to stock and to identify brand best sellers.

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Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

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Over 50s Spend More Than Young Women on Online Beauty Purchases

Over 50s Spend More Than Young Women on Online Beauty Purchases | BEAUTY + SOCIAL MEDIA | Scoop.it

In Britain, beauty sales grew more than 210% among 'Silver Surfers', adults aged 50-80.

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The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

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Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson

Dermablend's 'Go Beyond the Cover' YouTube video featuring 'Zombie Boy', Rick Genes,  leads Dermablend to announce him as their new spokesperson.

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Is Your Company Using Social Media Enough?

Is Your Company Using Social Media Enough? | BEAUTY + SOCIAL MEDIA | Scoop.it

Is your beauty business using social media enough?!  "Interest is clearly rising as more companies turn to social media"... Plus some really interesting statistics!

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L’Oréal USA ramps up social media presence to offer women personalized beauty solutions

L’Oréal USA ramps up social media presence to offer women personalized beauty solutions | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal USA teams up with Demand Media to create Youtube channel and beauty websites personalized for each consumer based on their specific needs.

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Sales demand for cosmetics to rise to $9.9 billion in 2016, says market researcher

Sales demand for cosmetics to rise to $9.9 billion in 2016, says market researcher | BEAUTY + SOCIAL MEDIA | Scoop.it

Organic products, natural products, male grooming, ethnic products, and anti-aging are forecasted for rapid growth are top categories poised for rapid growth, as recent study suggests the sales demand for cosmetics will rise by 5% per year to $9.9 billion in the US, over the next four years.

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