BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Beauty 2.0: Go Digital, Because You're Worth It

Beauty 2.0: Go Digital, Because You're Worth It | BEAUTY + SOCIAL MEDIA | Scoop.it
Beauty 2.0: Go Digital, Because You're Worth It @Worldcrunch Worldcrunch - Great stories from the world's best news sources
Cristin Grogan's insight:

Companies like Givenchy and Sephora are including to further integrate technology during the shopping experience as they bring in the X-Rite Spectrocolorimeter, a scanner that analyzes skin tone to assign the ideal pigment for each person's skin. 

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Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic

Interview with Sephora: Enhancing the Customer Experience With the Sephora-To-Go Mobile App | Authintic | BEAUTY + SOCIAL MEDIA | Scoop.it

Following is the complete interview between Andrew Cherwenka, CEO at Authintic, and Bridget Dolan, Vice President Digital Marketing at Sephora. Excerpts from this interview were used in an article on retail technology for the Huffington Post entitled Sephora’s VP Interactive on Mobile Technology: Threat or Opportunity?

Cristin Grogan's insight:

Bridget Dolan, Sephora's Vice President of Digital Marketing, talks the Sephora to Go app, omnichannel engagement and social media promotional campaigns and how they're blending it all together to be where their customers are shopping.

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Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND

Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND | BEAUTY + SOCIAL MEDIA | Scoop.it

The men's cosmetics category continues to grow as more males begin to add  personal grooming into their daily routines.

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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What drives activity on Pinterest?

Researchers have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.
Cristin Grogan's insight:

There's a lot more to Pinterest than just pinning...Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity.  Among the interesting results: Pinterest users use verbs, female users have more re-pins, and men typically have more followers than women.  Interesting information to consider when considering or optimizing your pre-existing Pinterest for your social media strategy.

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Lucia's curator insight, April 4, 2014 4:08 PM

Is great to know what drives people to pin for marketing purposes.

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Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix

Sephora: Succeeding Where Others Fail; Integrating Offline Into the Digital Mix | BEAUTY + SOCIAL MEDIA | Scoop.it
While in-store iPads bring digital convenience to retail stores, updates to Sephora's online presence are bringing the full retail experience online.
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Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY

Hello Kitty Teams with Sephora for Pinterest Contest - Beauty & Fashion - AllMediaNY | BEAUTY + SOCIAL MEDIA | Scoop.it

Hello Kitty Cosmetics, Sephora and Pinterest team up in a social media promotional campaign which looks to engage it's users by encouraging them to upload 'Pinspiration' pictures and use hashtags.

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Sephora's Smart Social and Digital Makeover - Forbes

Sephora's Smart Social and Digital Makeover - Forbes | BEAUTY + SOCIAL MEDIA | Scoop.it

With 'digital in their DNA', Sephora continues to blend technology with cosmetic innovation, as they bring iPads into retail stores, ramp up their mobile technology, and engage customers with advanced social networking and e-commerce strategies.

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