BEAUTY + SOCIAL M...
Follow
Find tag "revlon"
1.1K views | +0 today
BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
Your new post is loading...
Your new post is loading...
Scooped by Cristin Grogan
Scoop.it!

Revlon Expanding in Social Media

Revlon Expanding in Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it
Ronald Perelman said the company will be 30 percent digital in 2013.
Cristin Grogan's insight:

Revlon Inc. chairman Ronald Perelman, who has admitted that he never uses a computer and that "We at Revlon never used social media" recently stated in an interview with Women's Wear Dailiy that “In 2013, we will be 30 percent social media, digital."

Their plans also include cutting print advertising by as much as 25%.

 

more...
No comment yet.
Scooped by Cristin Grogan
Scoop.it!

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

more...
No comment yet.