BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community

Social Media’s Perception Problem(s): Everything and Nothing | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

The importance of finding the sweet spot for corporate social media policies between 'Social Media is Nothing' and 'Social Media is Everything'.

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Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

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How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile

How Pinterest is flipping the merchandising model for mobile retailers - Luxury Daily - Mobile | BEAUTY + SOCIAL MEDIA | Scoop.it

Pinterest becomes the prime example of how to incorporate a mobile social media marketing strategy that drives stronger traffic and ROI.

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Customers Seek Revenge From Service Companies Through Social Media - Market Watch

Customers Seek Revenge From Service Companies Through Social Media - Market Watch | BEAUTY + SOCIAL MEDIA | Scoop.it

In a recent survey by American Express, consumers who actively use social media to voice feelings on poor treatment in the service industry, get more attention from the company than those who don't...Do you have a strategy in place for negative feedback on your social media platforms?

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