BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Macy's Herald Square Beauty and Fragrance Department Undergoes Its Biggest and Boldest Makeover Yet

Macy's Herald Square Beauty and Fragrance Department Undergoes Its Biggest and Boldest Makeover Yet | BEAUTY + SOCIAL MEDIA | Scoop.it
Cristin Grogan's insight:

Macy's has revealed a "state-of-the-art and sophisticated shopping experience" in it's world-renown Herald Square store which will feature an entire re-design of it's Cosmetic and Fragrances department, including capturing the spa experience complete with brow, hair and nail services.  Also included will be a re-vamping of their color services and adding in prestige lines including Dolce & Gabbana Make-Up, Laura Mercie and Michael Kors.

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How Sephora Differentiates in Digital

How Sephora Differentiates in Digital | BEAUTY + SOCIAL MEDIA | Scoop.it
Sephora is constantly looking to improve and complement the in-store experience with digital technology.
Cristin Grogan's insight:

Johnna Marcus, Sephora’s director of mobile and digital store marketing, talks about how Sephora is using digital technology to blur the lines between the in-store and online shopping experience and how being customer-centric is key to Sephora’s digital strategy. 

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CVS Shakes Up Beauty Board

CVS Shakes Up Beauty Board | BEAUTY + SOCIAL MEDIA | Scoop.it

Pharmacy retailer, CVS, uses social media to engage with their beauty-seeking, tech-savvy consumers!

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook

L2 Facebook IQ Index: Macy's Has Highest Facebook IQ - AllFacebook | BEAUTY + SOCIAL MEDIA | Scoop.it

Has the Facebook Timeline impacted the Facebook IQ for beauty and prestige brands? Plus the top 10 Facebook Brand Pages you can learn from in the cosmetics, luxury, prestige and beauty industries.

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60% of US Online Shoppers Buy Beauty Products Online | A.T. Kearney

Beauty companies can't avoid 'The Beast' of e-commerce any longer, as online sales reach $3 billion, and a penetration of 5% of the category - a figure too big to sacrifice.

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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

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Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com

Revlon Debuts Digital Marketing Platform Encouraging Women to Experiment with Makeup | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Revlon goes digital as it launches the Revlon Expression Experiment, a new online platform designed to engage consumers and encourage them to interact with the beauty brand.

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial

Surge in Demand For Social Customer Service Drives More Than 100% Growth in Use of Conversocial | BEAUTY + SOCIAL MEDIA | Scoop.it

64% of social media users want to see companies use it for customer service purposes.  Here, Sephora does just that with Conversocial.

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Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce | BEAUTY + SOCIAL MEDIA | Scoop.it

If you have a retail store for your beauty company, or you're looking to open/join one - check out what Walgreens is doing!  Making their stores more accessible by including social and digital capabilities!  An influence on drugstore cosmetic sales is certain.

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